# Diogo R. > UX + Product Design • MBA Design Strategy • Machine Learning Location: Berkeley, California, United States Profile: https://flows.cv/diogor Hello and welcome to my LinkedIn profile, also known as the journal of my professional journey:) I am a versatile hybrid designer and creative developer with a background in UX and product design. I am dedicated to driving agile strategies and crafting innovative experiences that leverage creativity, technology, and business. 💪 Work Currently, I'm a Senior UI/UX Designer at Billtrust.com, enabling enterprise customers in the B2B order-to-cash and digital payments sector. Billtrust's solutions, processing over $1 trillion in invoices, serve 2,600 global organizations, including Coca-Cola and JP Morgan. At Billtrust.com, I oversee the end-to-end execution of data-driven projects, mentor designers, cultivate company-wide relationships, and collaborate with engineering teams, integrating frontend technologies like HTML, CSS, JavaScript, and Angular to deliver optimized user experiences. Previously, as a Senior Product Designer at Climate.com, I played a key role in developing innovative solutions for farmers to collect and analyze field data, improving their decision-making. Climate.com, part of Bayer Digital Farming, empowers farmers with digital tools that enable them to access insights from their fields and optimize their farming practices. 📚 Education In 2023, I completed a Data Science and AI + Machine Learning Bootcamp at Caltech CTME, learning Python for Data Science, Machine Learning, Deep Learning, and Reinforcement Learning. In 2014, I moved from Rio de Janeiro to San Francisco, California, to pursue an MBA in Strategy Design at California College of the Arts. A program grounded in design research, human-centered design principles, and lean validation. While in the program I had the opportunity to work with many local startups, including Launchpad Central. A company rooted in Steve Blank’s (co-founder) Lean Start-Up methods for rapid iteration and growth to bring products to the market. 🌎 Background I've worked in various cultural settings, from Rio de Janeiro and Miami to San Francisco, which has broadened my approach to design. I co-founded and served as Creative Director at Estúdio Berinjela, a Brazilian Multimedia Design Studio specializing in web design, interaction, motion, and graphics. Our studio established partnerships with major brands like Coca-Cola and Red Bull, contributing to creative vision and business growth. I’m also a visual artist. In my free time, you can find me working on art and doing fun side projects. My mottos are “peace in the world” and “save the children”. ## Work Experience ### Senior UX/UI Designer @ Billtrust Jan 2023 – Present | United States Billtrust stands as a leading force in the B2B order-to-cash and digital payments sector. Its innovative solutions have processed over $1 trillion in invoice dollars and serve more than 2,600 global customers, including Coca-Cola, FedEx, Staples, and JP Morgan. This massive scale underscores the company’s proficiency in transitioning businesses from traditional invoicing methods to more efficient electronic billing and payments, thus accelerating cash flow and enhancing customer satisfaction. • Expertise in enhancing design efficiency and consistency through leadership in comprehensive design system architecture, leveraging Figma CSS and Javascript. Proficient in deploying these solutions across a diverse portfolio of applications, integrating with Node, PHP, Python, and various backend technologies, with a strong focus on data-driven solutions across multiple applications. • Collaborating extensively with engineering and product teams, we integrate accessibility and usability seamlessly into the software design process. This approach not only ensures functional excellence but also achieves compliance with Web Content Accessibility Guidelines (WCAG), ultimately optimizing products for a diverse user base. • A key part of the role involves mentoring junior designers within our team. This includes providing strategic guidance, sharing industry insights, and cultivating a climate of creativity to facilitate their professional development and enhance our collaborative work culture. ### Caltech CTME @ Caltech Jan 2023 – Jan 2023 | California, United States The Caltech Machine Learning Program stands out as a defining chapter in my career, deepening my expertise in Statistics, Data Science with Python, and Machine Learning fields including Deep Learning, Natural Language Processing, Computer Vision, and Reinforcement Learning. This immersion into data science and machine learning has enhanced my ability to craft data-driven design solutions, effectively merging analytical approaches with creative design processes. ### Senior Product Designer @ Climate.com Jan 2020 – Jan 2023 Climate.com leverages data science and innovative digital tools to empower farmers through actionable insights. Digital farming enables integrated solutions tailored to each farm’s needs: the right product in the right place, at the right time, in the right amount. • Responsible for improving the company's design processes and products by creating a cross-platform design system and style library. Developing interactions coded specs and data-driven prototypes. Collaborating with data science, commercial, and engineering teams (web, Android, and iOS). • Conceptualizing, validating, and launching digital products and features for agriculture and precision planting. Delivering storyboards, journey maps, service blueprints, information architecture maps, low-fidelity to high-fidelity coded prototypes, and strategic recommendations for science and product leadership. • Planning, and conducting UX research, design sprints, and creative workshops with product and science leadership, internal stakeholders, global customers, and critical stakeholders including farm owners, farm staff, dealers, and agronomists in the US, Canada, Latin America, Europe, and Asia. ### Product Designer @ Climate.com Jan 2016 – Jan 2019 | San Francisco Bay Area Climate.com aims to build a digitized world where every farmer can optimize and flawlessly execute every decision on the farm. As product designer my responsibility involves: working across the entire design stack, turning concepts into high-fidelity prototypes, collaborating with science and engineering teams as they execute the designs, improving design processes by creating a design system, and finally increasing the team’s efficiency. • Responsible for conceptualizing and validating cross-media digital products and features for agriculture and precision planting, including iOS, Android, and Web apps. • Define the user experience (UX) and interface (UI) for cross-media products and features. •Plan and conduct UX research with Growers, Farmers, Dealers, and Agronomists. • Agriculture and Technology: Knowledge of the core concepts of software development, data science, and Ag Tech. Research and track advancements in design and technology for agriculture and precision planting. ### Creative Director @ Estúdio Berinjela Jan 2010 – Jan 2016 | Rio de Janeiro e Região, Brasil Estúdio Berinjela is a Multimedia Creative Studio based in Rio de Janeiro, Brazil. We develop videos, web design projects, photography, illustration, and social media content. As the co-founder and creative director, I leverage operational processes, and strategic vision and build partnerships. • Creative Direction: Developed effective experience design, and visual communication and led creative teams with the aim of delivering experiences, interactions, motion, and graphics which increased engagement among internal and external stakeholders in more than 525 projects in the last five years. ### Co-Founder @ Estúdio Berinjela Jan 2010 – Jan 2016 | Rio de Janeiro, Brazil • Partnership Building: built consistent relationships and led challenging creative projects with more than 125 large and small clients which included Coca-Cola KO + Bottlers, Moville, Red Bull, O Globo (biggest Brazilian newspaper), SESC (national association of commerce) and FIRJAN (national confederation of Industry). • Operations: designed and implemented an ERP (enterprise resourcing planning) platform which resulted in an integrated system to manage finance and operations making possible noticeable revenue growth in the last 3 years. The system works through APIs which connect HR, CRM, Tasks Management, and Accounting apps. ### MBA Design Strategy @ California College of the Arts Jan 2014 – Jan 2016 MBA in Design Strategy at California College of the Arts. A program grounded in design research, lean validation, and rapid prototyping. In the program, I had the opportunity to work as a UX + Strategy Design consultant with Bay Area local startups. I conducted user research, strategy, and venture design while providing strategic and user experience recommendations. ### UX & Visual Design @ LaunchPad Central Jan 2014 – Jan 2014 | San Francisco Bay Area Launchpad Central is a company rooted in Steve Blank’s (co-founder) Lean methods for rapid iteration and growth to bring a product to market. The company was chosen as the system standard for accelerating the transformation of government-funded scientific and technical projects into real-world commercial applications. Major duties included helping to craft a strong visual identity for the company, streamlining the storytelling elements of presentations, and helping to evolve the user experience of the online platform. ### Cultural Producer and Curator @ Tocayo Jan 2003 – Jan 2013 Tocayo is a pioneer Art Festival at Rio de Janeiro, Brazil, which promotes artworks of both independent and renowned artists. Tocayo’s mission is to empower the community to develop stronger relationships and collaboration through Art and Creativity. In December of 2011, on its latest edition, the festival had an audience of 3,000 people and more than 100 participant artist in only one night. As the co-founder and cultural producer, I was responsible for fund raising, marketing planning, and artistic curation. Tocayo Art Festival reached 12 editions in a period of 10 years. During this time, I nurtured relationships with more than 250 artists, sponsors, and partners. In addition, the event had more than 150 positive reviews on both local. ### Artist + Illustrator @ Diogo Russo - Artwork Jan 2005 – Jan 2010 My artwork is an attempt to create engaging visual environments and short temporary connections within the public that can lead to positive change in the world. I work with different media and materials, from digital experimentations to street interventions. I’ve exhibited my work in Brazil, Holland, France, Germany, and United States. I’m now exploring digital painting and physical interactions aiming to spread creative images and positive messages in public spaces. ### Graphic Designer + Co-Founder @ Cartel Design Jan 2005 – Jan 2010 Cartel Design was a Graphic Design Studio based at Rio de Janeiro – Brazil, which developed Websites, Visual Design, and Artistic Interferences. As the co-founder and creative director, I developed websites, graphic design projects, and artistic interventions. This was my first entrepreneurial endeavor where I was able to develop disciplined work making skills which included visual and web design, illustration, arts, and animation. In 2010, I was part of the team which merged Cartel Design and IZ Photos and originated Estúdio Berinjela. Cartel Design’s clients included famous Brazilian Fashion Brands such as Mara Mac and Blue Man, Music Bands, Startups, and big Academic institutions like Pontifícia Universidade Católica and Escola SESC de Ensino Médio. ### Graphic Designer @ Animus Design Estratégico Jan 2004 – Jan 2005 | Rio de Janeiro Area, Brazil Animus Strategic Design is an awarded design company specializing in creating, sustaining, and renewing brands by developing projects in design thinking and shopper marketing. I designed and collaborated on several campaigns for companies like Brasif Duty-Free, Suzano, and Banco Real. I learned the foundations of design thinking and learned about methods for creative work and strategic communication. ## Education ### Caltech Artificial Intelligence and Machine learning Bootcamp in Data Science, Machine Learning + AI Caltech ### Master of Business Administration (MBA) in Design Strategy California College of the Arts ### MBA Marketing in Marketing COPPEAD UFRJ ### Designer Gráfico in Design Gráfico Pontifícia Universidade Católica do Rio de Janeiro ## Contact & Social - LinkedIn: https://linkedin.com/in/diogorusso - Portfolio: https://www.diogorusso.com --- Source: https://flows.cv/diogor JSON Resume: https://flows.cv/diogor/resume.json Last updated: 2026-04-13