• Owned UI and visual design for product information pages across web and mobile platforms.

• Ensured pixel-perfect UI through thorough QA for all new site features.

• Updated and maintained comprehensive design systems to ensure consistency across platforms.

• Collaborated with cross-functional teams to successfully launch new native apps for Pottery Barn Kids and Pottery Barn Teen.

• Established the visual identity for native apps, enhancing brand cohesion and user engagement.

• Collaborated with cross-functional teams, including engineers and designers, to develop a variety of B2C and B2B digital products.

• Led design strategy, brand expression, and prototyping, while contributing to research, wireframing, usability testing, and product strategy.

• Designed visual identities, created UI animations, and developed annotated specifications for clear communication of design intent.

• Delivered end-to-end design solutions that enhanced user experiences and contributed to successful product launches.

• Led a team of 3 to enhance customer experiences and ensure consistent delivery of the brand promise across branch-level touchpoints.

• Applied empathy to simplify complex insurance concepts, identifying pain points and creating solutions to resolve service issues effectively.

• Leveraged user feedback to improve service processes, ensuring a seamless and positive experience for members.