# Diva Yu

> Product Design  |  UI  |  Visual

Location: San Francisco, California, United States
Profile: https://flows.cv/divayu

I’m a Product Designer based in the San Francisco Bay Area. My strength lies in applying a clean and simple aesthetic to create functional yet visually engaging designs. With a strong foundation in visual design, I craft elegant, user-friendly experiences that balance clarity and beauty.

## Work Experience
### UI/Visual Designer @ Williams-Sonoma, Inc.
Jan 2021 – Jan 2024 | San Francisco Bay Area
• Owned UI and visual design for product information pages across web and mobile platforms.
• Ensured pixel-perfect UI through thorough QA for all new site features.
• Updated and maintained comprehensive design systems to ensure consistency across platforms.
• Collaborated with cross-functional teams to successfully launch new native apps for Pottery Barn Kids and Pottery Barn Teen.
• Established the visual identity for native apps, enhancing brand cohesion and user engagement.

### Product Designer @ Unknown
Jan 2019 – Jan 2021 | San Francisco Bay Area
• Collaborated with cross-functional teams, including engineers and designers, to develop a variety of B2C and B2B digital products.
• Led design strategy, brand expression, and prototyping, while contributing to research, wireframing, usability testing, and product strategy.
• Designed visual identities, created UI animations, and developed annotated specifications for clear communication of design intent.
• Delivered end-to-end design solutions that enhanced user experiences and contributed to successful product launches.

### Member Experience @ AAA Northern California, Nevada & Utah
Jan 2013 – Jan 2019 | San Francisco Bay Area
• Led a team of 3 to enhance customer experiences and ensure consistent delivery of the brand promise across branch-level touchpoints. 
• Applied empathy to simplify complex insurance concepts, identifying pain points and creating solutions to resolve service issues effectively.
• Leveraged user feedback to improve service processes, ensuring a seamless and positive experience for members.


## Education
### Bachelor of Fine Arts - BFA in Interior Architecture
Academy of Art University

### User Experience Design Immersive
General Assembly

### Associate's degree in General Studies
City College of San Francisco


## Contact & Social
- LinkedIn: https://linkedin.com/in/divayu
- Portfolio: https://divayu.co

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Source: https://flows.cv/divayu
JSON Resume: https://flows.cv/divayu/resume.json
Last updated: 2026-04-13