# Divyalakshmi Belchada

> Product Designer - Consumer Apps | Crafting a High-Engagement UX for Tata Play | HFI-CUA™

Location: Mumbai, Maharashtra, India
Profile: https://flows.cv/divyalakshmi

Most products don’t fail because of bad UI. They fail because the experience underneath is messy, fragmented, or hard to use.
I’m a Product Designer with 5+ years of experience working on OTT, fintech, and enterprise platforms, where complexity is the default.
I focus on simplifying workflows, structuring information, and designing systems that actually help users complete tasks faster and with less friction.
Over the years, I’ve worked on:
• Data-heavy dashboards and internal tools
• Consumer-facing experiences with high engagement needs
• End-to-end product design from 0→1 and iterative improvements
My approach is practical:
Understand the problem deeply, align with business constraints, and design solutions that balance usability with real-world feasibility.

## Work Experience
### UI/UX Designer @ Human Factors International
Jan 2024 – Present | Mumbai, Maharashtra, India

### UX Designer @ Lollypop Design Studio
Jan 2023 – Jan 2024 | Mumbai, Maharashtra, India

### Product Designer @ Tamasha.live
Jan 2022 – Jan 2023 | Mumbai, Maharashtra, India

### Experience Designer @ Tsunami Studios
Jan 2021 – Jan 2021 | Mumbai, Maharashtra, India
I contributed to creating scalable end-to-end digital experiences.

### Experience Designer Intern @ Tsunami Studios
Jan 2021 – Jan 2021 | Mumbai, Maharashtra, India

### Frontend React Web Developer @ Btosc Infotech Private Limited
Jan 2020 – Jan 2021 | Pune, Maharashtra, India
Building deliverable E-Commerce websites built primarily using React JS and Material UI.

### User Experience Designer @ Learnero
Jan 2020 – Jan 2020 | Mumbai, Maharashtra, India


## Education
### BSc in Computer Science
Mumbai University Mumbai


## Contact & Social
- LinkedIn: https://linkedin.com/in/divyabelchada
- Portfolio: https://divyaabelchada.github.io/portfolio/lakshmiWebsite.html
- GitHub: https://github.com/divyaabelchada

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Source: https://flows.cv/divyalakshmi
JSON Resume: https://flows.cv/divyalakshmi/resume.json
Last updated: 2026-03-31