# Divya Mootha Surana > Senior Product & UX Designer | Enterprise Platforms & Internal Tools | Amazon | Systems that scale (0-1) Location: San Francisco Bay Area, United States Profile: https://flows.cv/divyamoothasurana I design complex systems at Amazon: enterprise platforms and internal tools used by thousands of people making high-stakes decisions every day. My background is broad. I've led UX for 0-to-1 products, scaled existing platforms across regions, and rebuilt broken workflows from the ground up. What ties it together is how I approach the work. I don't start with screens. I start by understanding how decisions are actually made, spending time with real workflows, the constraints teams operate under, and where things break down. Then I design experiences that reduce cognitive load, make system behavior visible, and hold up under the messiness of real use. Some recent impact: 90% reduction in navigation time through dashboard and workflow redesign 3-4 days to 30 minutes: self-service ownership redesign across 13,000+ projects 37% revenue increase and 40% improvement in onboarding on a B2B SaaS platform built from scratch 50% fewer late-stage revisions by getting UX into product decisions earlier Leadership alignment and international expansion funding secured through prototype-led reviews Beyond the day-to-day design work, I also operate at the strategy level. I shape UX vision, build team processes, and make sure design decisions compound over time instead of resetting with each new project. Open to Senior Product Designer and Design Lead roles where product complexity, scale, and long-term thinking matter. Based in the San Francisco Bay Area. ## Work Experience ### Senior Product & UX Designer - Global Realty Technology @ Amazon Jan 2023 – Present | Santa Clara, CA Lead product and UX design for enterprise platforms supporting Amazon's global real estate and infrastructure operations. Senior IC across multiple product teams, working closely with Product, Engineering, and senior leadership. • I managed and mentored a team of 4 UX contract designers, running regular 1:1s, providing design feedback and growth coaching, and maintaining a high bar for craft and delivery across multiple concurrent product areas. • Lead UX strategy and execution across 4+ cross-functional teams, balancing near-term delivery with scalable long-term direction • Reduced task navigation time by 90% through a full dashboard and workflow redesign • Cut user learning time by 45% by standardizing interfaces across a complex, multi-surface product • Reduced late-stage design revisions by 50% by embedding UX earlier in product decision-making • Established UX processes integrated into agile and LeSS workflows, improving planning accuracy and cross-team consistency ### Senior UX Designer - AWS Infrastructure @ Amazon Web Services (AWS) Jan 2021 – Jan 2023 | Santa Clara County, CA Designed enterprise-grade tools for AWS infrastructure and supply chain operations, spanning both internal and customer-facing products. • Led UX for a product lifecycle management platform used by 20,000+ people globally • Shipped features that increased user adoption and satisfaction by 34% • Helped evolve the PLM tool from an internal system into a customer-facing enterprise product • Reduced the UX backlog by 50% within the first year through process improvements and clearer design ownership ### Founding & Lead Product Designer @ Pluma (acquired by Skillsoft) Jan 2020 – Jan 2021 | San Francisco Bay Area First design hire at a B2B coaching platform. Owned product design end-to-end across web and mobile, from discovery through delivery. • Built the company's first design system from scratch, enabling faster and more consistent delivery across teams • Dashboard redesign reduced onboarding lag by 40%, improved retention by 22%, and contributed to a 37% revenue increase • Launched the mobile app; within months, 60% of users were scheduling sessions and conducting video calls on mobile • Designed complex dashboards, coaching workflows, and cross-platform experiences for enterprise clients globally ### UX Designer @ JumpOffCampus, Inc. Jan 2019 – Jan 2020 | San Francisco Bay Area • Redesigned the student portal and website to improve usability and engagement • Conducted user research and usability testing to inform design decisions ### Co-Founder & Designer @ Mojos Digital Jan 2016 – Jan 2019 | India Co-founded a digital design studio delivering UX, brand, and growth-focused work for clients across multiple industries. Led 35+ end-to-end projects spanning UX, visual design, and brand strategy Increased client engagement and revenue by 20-30% on average through simplified digital experiences ### Senior Visual Designer @ Penguin Bistro Jan 2015 – Jan 2016 | Bengaluru Area, India ### Digital Marketing Specialist | Graphic Designer @ Mealsatmydoor.com Jan 2015 – Jan 2015 | Greater Bengaluru Area ### Graphic Designer @ MARWAN REALTY AND CONSTRUCTIONS PRIVATE LIMITED Jan 2012 – Jan 2014 | Greater Bengaluru Area ### Logo designer @ Bob The Helper, The Vegetarian Grill, Mayssa Boutique Jan 2013 – Jan 2014 | Greater Bengaluru Area ### Graphic Design Intern @ Adwit Digital Jan 2013 – Jan 2013 | Greater Bengaluru Area ## Education ### UX in User Experience Design Immersive Apprentice General Assembly ### Bachelor of Visual Arts in Design and Applied Arts Karnataka Chitrakala Parishath ### Real Estate Development REAP (Real Estate Associate Program) ### Certification in Digital Marketing Web Marketing Academy ### HSC Neerja Modi School ## Contact & Social - LinkedIn: https://linkedin.com/in/divyamoothasurana - Portfolio: https://www.divyasurana.com/ --- Source: https://flows.cv/divyamoothasurana JSON Resume: https://flows.cv/divyamoothasurana/resume.json Last updated: 2026-04-13