• Led MMP design of fintech app, producing a fully interactive high fidelity prototype with 5 major flows and 100+ screens.

• Developed and maintained a visual system and design assets to support product launch within a 2-month time-frame.

• Spearheaded the redesign of the mobile app v2.0, playing a pivotal role as the sole designer collaborating with the Engineering team.

• Led user research and presented polished high-fidelity wireframes directly to the CEO.

• Partnered with Marketing to craft and launch the company website.

• Directed and guided consulting projects for Microsoft, Netflix, GoPro, Mastercard, Notability, Little Spoon, Tempo, and GoodNotes.

• Managed budgets and resources for 50 people (8 consulting teams) to ensure cost-effectiveness of projects and events.

• Implemented process improvements to increase efficiency, reduce costs, and enhance overall club functions.

Consulting project for Playbook.com via Berkeley Innovation.

• Led the user research phase of the consulting project, orchestrating a 14-participant diary study with interviews.

• Evaluated the value proposition of Playbook to university students and instructors in design programs through data-driven insights.

• Organized and designed marketing materials for a campus seminar, introducing Playbook to students.