• Leading end-to-end design of creator-focused tools at a fast-scaling fan community growth SaaS platform supporting 7K+ creators, including signed acts from Sony and Universal; enabling teams to monetize up to $100K/month in fan revenue
• Collaborating cross-functionally across product, engineering, and creator teams to prototype, test, and ship responsive web-based flows in an Agile environment
• Designed interface for Ask Rivet, an AI-powered segment builder now used in over 47% of outbound Push messages; drove 35% average MoM growth in usage and 100+ requests/month, helping position Rivet as a category leader
• Spearheaded design of DM Automations for Instagram/Facebook, Rivet’s highest-converting campaign feature with a 71% message open rate; reduced related support requests by 80% and significantly accelerated time-to-value