Develop, and implement meaningful content strategies in collaboration with XFN teams to drive results within the Trust & Safety, User Growth, and Creator Marketplace verticals.

Mentor, manage, and coach a team of 6 content designers to exceed business goals and user needs by ensuring content output is top-tier quality for our 1 billion active users.

Led the content strategy for UX writing on web, mobile, and 10ft./connected devices for new products and redesigns.

Managed and mentored the Content Design team while overseeing quality of work through editorial reviews.

Oversaw content strategy decisions in collaboration with product leads, research leads, and designers to achieve business goals and drive user satisfaction.

Produced high-quality content that met localization needs for a seamless checkout experience.

Created engaging UX content to elevate the customer experience for all global regions.