# Dolly Parikh > Innovation & Design Strategy Executive Leader | Systems Thinking | ESG & Impact Leadership | AI‑Powered Transformation Location: San Francisco Bay Area, United States Profile: https://flows.cv/dolly I am a global innovation and impact executive leader with deep experience designing and scaling systems that drive measurable outcomes across technology, sustainability, and social impact ecosystems. My work sits at the intersection of enterprise innovation, ESG strategy, systems thinking, and human‑centered design—helping organizations transform with clarity, purpose, and operational discipline. At The Nature Conservancy, I lead the design and implementation of strategic systems and innovation processes that advance conservation across regions, including New York, Asia Pacific, and now Washington State. Partnering with teams in Australia, China, Mongolia, New Zealand, India, and Indonesia, I help shape strategies aligned with TNC’s 2030 goals and strengthen the organization’s innovation and impact capabilities. My work includes redesigning the innovation stage‑gate model, standardizing Theory of Change frameworks, defining impact KPIs, and supporting a $55M portfolio across India and APAC. I also drive the adoption of generative AI to accelerate decision‑making and operational efficiency. In parallel, as a Strategy and Impact Advisor at Sobus Insight Forum, I support social startups in refining business models, strengthening impact frameworks, and building innovation capacity. This work reflects my long‑standing commitment to regenerative, human‑centered solutions that address systemic challenges with agility and purpose. Previously, as the Founder & CEO of Aloki Design Lab, I built and led a global team of 30+ designers, engineers, and strategists delivering brand, UX, and digital transformation for 20+ organizations. Earlier roles at PayPal, Financial Engines, and leading tech consultancies laid the foundation for my work in product strategy, UX architecture, and enterprise‑scale design systems. What I bring to executive innovation and impact roles: - Enterprise innovation strategy & lifecycle design - Systems thinking, design strategy & human‑centered innovation - AI‑enabled innovation & digital transformation - Sustainability & ESG metrics integration, impact measurement & reporting - Global team leadership (30–120+) - Multi‑million‑dollar portfolio oversight ($1M–$55M+) - Executive facilitation, C‑suite alignment & cross‑functional transformation Across every role, my focus is consistent: Build the systems, culture, and capabilities that enable organizations to innovate with purpose and scale impact solutions with integrity. ## Work Experience ### Strategy Manager Fellow - Washington Business Unit @ The Nature Conservancy Jan 2026 – Present | Washington, United States ### CODA Fellow - Asia Pacific Freshwater Strategic Planning Advisor @ The Nature Conservancy Jan 2025 – Jan 2026 Galvanize project teams, in the Asia Pacific region (Australia, China, Mongolia, New Zealand, India and Indonesia) pursuing freshwater conservation targets, and support them in imagining and developing their respective strategies and projecting their potential contribution to The Nature Conservancy's 2030 goals for freshwater. ### Innovation Manager - Systems + Process Design & Strategic Planning @ The Nature Conservancy Jan 2022 – Jan 2026 | New York, United States ### Strategic Planning CODA Fellow for NCIS (Nature Conservancy India Solutions) @ The Nature Conservancy Jan 2024 – Jan 2024 + Collaborated with the India team by developing a comprehensive Strategic Plan for 2024 to 2030, aligning with The Nature Conservancy's 2030 Goals. + Facilitated a collaborative session to develop strategic plan for the 5 key thematic areas of development + Designed and delivered planning, reporting and communication artifects to support the business leadership and development teams ### Founder - Innovation, Design & Strategic Planning for Systems & Social Impact @ Aloki Design Lab Jan 2026 – Present | San Francisco Bay Area Exploring next‑generation technology that can enable more coherent, intelligent, and scalable operational models for mission‑driven teams. ### CEO & Co-Founder, Design & Impact Strategist @ Aloki Jan 2000 – Jan 2022 | San Francisco Bay Area + Lead the strategic design vision for more than 20+ organizations, ranging from Fortune 500 firms to international NGOs, which includes brand building, product innovation, digital transformation, strategic communications, and operational strategies and plans for Impact. + Recruit, manage, train, coach and lead a global team of 30+ designers, engineers, content writers and interns. Recent Projects Include: + SoBus, Social Business Accelerator, India: Business, Brand & Design Strategist, Mentor & Advisor
 + SVERI College of Engineering, Pandharpur, India - Design Thinking Visiting Faculty
 + GCET College of Engineering, Bakrol, India - Design Thinking Visiting Faculty + USHUR, Brand Development & Guideline, Web Redesign, Event Experience, Space Planning
 + I-Saksham, Bihar, India - Impact Measurement Mentor & Advisor
 + Wellness-Hive, Mental Health Startup, Labor, Pakistan - Social Venture Start-Up Mentor + ONOW, Entrepreneur Incubator, Myanmar: Social Venture Start-Up Mentor + IAHV Prison Program - Web Redesign Program Management + MindTickle, Sales Enablement & Readiness Platform (US, India): System Redesign - IA + FabHaus, Pre-Fab House Start-up, Florida, US: Business Start-up Advisor, Brand & Design Strategist + Care For Children - Mentor, Business Strategy Consultant & Coach for Leadership Training ### Executive Director @ Overseas Volunteer for Better India (OVBI) Jan 2017 – Jan 2021 | United States + Led program management of over 20 water projects impacting nine states in rural India managing project portfolio of $1 million between 2019 - 2021. + Led MarCom and Impact Management as a Volunteer between 2017 - 2019, setting up Website, Donor Management Systems and delivered first Annual Report in 2019 leading up to a Gold Star rating in GuideStar + Created and implemented impact management reporting using the Theory of Change framework. + Leveraged innovation management, design thinking, and resilient leadership for strategic roadmap planning. ### Director of UX & Design @ Financial Engines Jan 2017 – Jan 2018 | Sunnyvale + Led, managed and coached 8 direct reports in UX, marketing and brand. + Designed and validated the UX strategy for the “future customer” experience to ensure we delivered an elevated client experience to meet the customer’s financial goals. + Identified skill strengths and gaps in the team to improve the skills from experience design to service design, and fill gaps with talent, experience or training; develop and onboard new vendors, tools and processes. ### Principal Product Designer @ Financial Engines Jan 2017 – Jan 2017 | San Francisco Bay Area + Work with product owners and architects to develop multi-tier product plans + Define the Information Architecture for 3 tiers of service based on the product vision to elevate the user experience while providing services beyond retirement planning ### Product Designer & Information Architect @ Medallia Jan 2015 – Jan 2017 | San Francisco Bay Area + Re-designed the IA for the Medallia power users + Designed Complaint Management solution for FinServ clients + Lead design strategy and visualization of reports for the Social Benchmarking for Hospitality clients + Lead design strategy and data visualization for AskNow reporting ### UX IA Consultant @ Apple Jan 2014 – Jan 2015 | Sunnyvale, CA + Gather insights about the existing content and technology systems through stakeholder interviews and data analysis on Omniture + Deliver a re-designed structure to improve user experience for internal Apple users ### Lead UX and IA Designer @ PayPal Jan 2009 – Jan 2011 | San Jose, CA + Led global collaborative effort among design, engineering and business to deliver Design System of live component and pattern libraries. + Collaborated on experience design to redefine and redesign the Information Architecture that delivered on PayPal’s value proposition for all markets. + Led advocacy and implementation to bring all teams across North America, EMEA, LATAM & APEC regions to adopt the Brand Style Guide, UI/UX Style Guide, information re-architecture, content strategy, and coach and advocate PayPal accessibility guidelines. ### Lead UX Designer - Merchant Services, Global Core Payments, Risk & Pricing @ PayPal Jan 2006 – Jan 2009 + Lead and managed delivery of Design System and collaborated with key stakeholders to have it implemented + Redesigned the core architecture to deliver optimized and personalized core payment experience to the end user + Redesigned the architecture of the pricing infrastructure for the front-end to deliver nimble experience solution that made it configurable for all markets + Redesigned the resolution management and risk management experience for the end user + Defined and designed the federal compliance experiences for end user for all markets ### UX Design @ PayPal an eBay Company Jan 2006 – Jan 2006 | San Jose, CA + Redesigned the business section of the PayPal site to integrate various merchant solutions and allow the in-coming merchants to find the payment solution that meets their business needs. + Collaborate with various mini-teams to ensure that we used common design template and IA for redesign the merchant experience. ### UX Designer @ E*TRADE Financial Jan 1999 – Jan 2003 + Lead the style guide design and implementation for 2001 redesign of the entire site within a short period of 7 months from concept to live to site. ## Education ### Master of Business Administration - MBA in Design Strategy & Sustainability California College of the Arts ### Electronic Visualization Mississippi State University ### BFA in Painting & Mural Design The Maharaja Sayajirao University of Baroda ## Contact & Social - LinkedIn: https://linkedin.com/in/dolly - Portfolio: http://www.aloki.com/ - Portfolio: https://www.dollyparikh.info/ --- Source: https://flows.cv/dolly JSON Resume: https://flows.cv/dolly/resume.json Last updated: 2026-04-13