Providing product design strategy and guidance to B2C companies on a fractional basis, with a focus on accessibility, user-centered design.

Designed a modular, scalable CMS system that centralized content management and enabled reusable components across multiple personalized landing pages.

Redesigned a simple booking landing page for Wheel the World partners (featuring verified hotels and activities), driving 3x ROI for existing clients and 2x adoption by hospitality businesses within one year.

Collaborated with designers, product managers, and engineers on Accessibility Match, a scalable system that utilized users' profiles to deliver personalized accessibility-based recommendations.

Owned the end-to-end product design process, conducting user research, creating wireframes and prototypes, and validating solutions through usability testing.

Founded and led design for a mission-driven travel tech startup, building an inclusive booking platform from the ground up for travelers with disabilities.

Led the redesign of the travel marketplace for people with disabilities, doubling annual bookings and traveler growth year-over-year through improved usability.

Developed and scaled a WCAG 2.1 Level AAA-compliant design system, enabling faster design iterations and ensuring accessibility at scale.

Designed and launched the Accessibility Profile, a one-time traveler setup that reduced customer support interactions by 50% within three months.

Led the responsive redesign from concept to launch of Tribalist.io, an entertainment list from top publishers to discover new things to do.

Designed user flows, wireframes, and high-fidelity mockups for the desktop and mobile Tribalist website.

Created designs for multiple simultaneous campaigns on digital media channels for Fallabella.com, the largest LATAM department and e-commerce store.

Worked on tight schedules, requiring fast turnaround as part of a cross-functional team.