Leveraging AI to build and ship a wide range of products globally with a very small team.

Launching quickly, learning from real user feedback, and continuously iterating to improve product quality and relevance across different markets.

Working across the entire product lifecycle—planning, design, development, testing, and marketing—using AI as a multiplier rather than focusing on a single discipline.

• Pioneered a next-gen social platform that transforms user-generated content into immersive 3D experiences via generative AI

• Architected foundational UX for creator tools and community mechanics, enabling new user acquisition and activation funnels

• Shaped comprehensive product strategy across GenAI, Web3, and AR layers, with developer tooling for extensibility

Continue to support the team on advisor

• Led cross-functional UX development for AI-driven 3D avatar platform, reaching 20M+ MAU

• Developed creator pipelines and avatar generation tools

• Orchestrated high-profile partnerships with Disney and major IPs to launch branded avatars within a scalable UX system

• Designed platform-level AR and personalization features across devices and user contexts

• Drove measurable user engagement through data-informed design strategies, resulting in 20M+

• Directed end-to-end UX and product development for PhoneCast VR, delivering next-generation immersive video and multi-app experiences on Samsung’s mobile VR platform

• Innovated new VR-native interaction paradigms, including multi-screen environments, controller-based interactions, and a custom index scroller component optimized for virtual reality

• Collaborated with framework engineers to prototype and validate 3D environments, addressing DRM, performance constraints, and technical limitations unique to mobile VR

• Leveraged user data analytics to design and refine multi-screen usage scenarios, ensuring a user-centered approach to feature development and interface design

• Architected comprehensive design systems across multiple platforms (Mobile, Wearable, TV)

• Published design guidelines that enabled 10,000+ external partner applications, establishing ecosystem

• Demonstrated scalable design leadership creating coherent, user-centric solutions that balance simplicity with functional depth