•Architected and delivered scalable enhancements to Lead Management, expanding resort-level workflows used by top golf destinations (e.g., Kohler, Streamsong) to centralize inquiries, automate personalized follow-ups, and capture revenue that would otherwise be lost.
•Drove performance and usability improvements in Waitlist and Confirm products, contributing to business outcomes such as 8–10% increases in rounds played, multi-hundred-thousand-dollar revenue recapture, and thousands of hours of pro-shop staff time saved.
•Built and expanded the AI Pro Shop Assistant, integrating generative AI to handle real-time golfer inquiries and reduce inbound call volume — a strategic product differentiator supporting operators at scale.
•Elevated engineering standards through robust architecture reviews, detailed design docs, and technical mentoring, supporting the company’s growth into a platform used by 800+ golf courses and resorts while maintaining system performance and extensibility.