• Lead designer within the marketing team responsible for company-wide rebranding efforts. Utilize marketing insights and user feedback to deliver user-center design solutions, supporting marketing campaigns across digital and print channels.

• Design company brand system and marketing assets including logos, web, emails, social ads, flyers and marketing materials.

• Upgrade the legacy assets with a new unified brand system, contributing to eHealth being the top-recognized health insurance brand.

• Established and led a high creative team of 10 designer, overseeing visual identity from concept to execution to drive brand awareness.

• Collaborated with renowned artist to create art merchandise and cultural creative products.

• Manage vendor partnerships and the production process to ensure exceptional craftsmanship and on-time delivery.

• Directed design efforts for art exhibitions, publications and marketing initiatives from concept to production. Built strong relationships with stakeholders and partners.

• Delivered visual design for high-visibility market campaigns with partners such as Mercedes-Benz, Credit Suisse, Martell, and J.P. Morgan.

• Designed and produced 40+ books and 50+ magazines, demonstrating strong expertise in publication design, printing technologies, and bookbinding.

Directed all layout, design, and production activities to produce superior magazines and books for one of China’s leading publishers, delivering nearly 400 titles per year.