# Donna Seo > Senior Director at Yahoo Location: New York, New York, United States Profile: https://flows.cv/donna Hello! I have a proven track record of leading complex, cross-functional projects from planning to launch, establishing design systems, and delivering customer-centric experiences. With a strong visual technical background, I have also excelled as a team leader, fostering cross-discipline and cross-organizational partnerships. My ability to conceptualize and communicate a vision, mobilize stakeholders, and inspire partner teams has consistently produced successful results. ## Work Experience ### Senior Director @ Yahoo Jan 2023 – Present | New York, United States ### Senior Staff Product Designer @ Coinbase Jan 2023 – Jan 2023 | New York, New York, United States Leading the Patterns Program, a vital long-term endeavor within the Coinbase Design System. Responsibilities include strategizing, ideating, and fostering partnerships to expand and enhance design patterns. Collaborating with cross-functional teams to identify growth opportunities and drive innovation. Working closely with engineering to develop reusable patterns. Enhancing tracking capabilities for components and patterns, ensuring visibility and demonstrating team impact through the adoption tracker. Dedicated to creating scalable design systems that elevate the Coinbase user experience. ### Staff Product Designer @ Coinbase Jan 2021 – Jan 2023 | New York, New York, United States Led a complex and cross-functional project from planning to execution and launch. Managed timelines and stakeholders, and delivered comprehensive and customer-focused documentation for Messaging State Patterns, incorporating various design elements such as motion, illustration, content, research, and product. Provided repeatable and creative solutions for teams working on user-facing products, ensuring consistency and effectiveness for customers. Established patterns to foster trust and credibility across Coinbase's suite of apps. Architected, upgraded, and launched new Coinbase Design System Figma Libraries to improve workflows across the design and engineering organizations, while collaborating with a Tech Lead to launch new plugins to save designers across the company time. Dove deep into infrastructure to understand the codebase and pipelines, and presented proposals to operationalize theming in the right levers, balancing resources and return on investment. Authored theming documentation to align design and engineering teams, drawing clear lines of ownership to level set expectations across the products. ### Design Consultant @ Scout Jan 2021 – Jan 2022 Scout is a FinTech startup focused on financial education and curating personalized, risk balanced portfolios for novice investors. Key role in developing the brand and creating a comprehensive design system that allowed for an agile and cohesive user experience. Provided consultation on product design experiences that helped users comprehend and manage their finances. ### Principal Product Design Manager at Outlook @ Microsoft Jan 2021 – Jan 2021 | Seattle, Washington, United States Directed design for One Outlook to unite six platforms executing against current and future strategy. Managed five designers, stakeholders, and C-Suite. Drove and defined project scope, timelines, and deliverables working closely with Group Product and Engineering Managers. Launched feature work across the entire product life-cycle. Collaborated across disciplines, Outlook platforms, Office products, and other related teams across Microsoft. ### Senior Product Design Manager at Outlook @ Microsoft Jan 2020 – Jan 2021 Led design for One Outlook for Web and Windows. Managed four designers, stakeholders, and C-Suite. Propagated future strategy of Outlook’s design systems and workflows. Designed holistically, shipped strategically. Created clarity from ambiguity. Launched feature work across the entire product lifecycle, collaborating across disciplines and the company. ### Senior Product Designer at Outlook @ Microsoft Jan 2019 – Jan 2020 | Redmond Led design for Outlook Calendar on Windows. Successfully shipped an Outlook Calendar design refresh to 250 million devices in close partnership with engineers and program managers. Spearheaded time management projects across multiple platforms, driven by user needs, data, and research. Led the team’s transition from Sketch/Abstract to Figma. Developed comprehensive design systems, toolkits, and guidelines to ensure consistency within the team. ### Product Designer 2 at Outlook @ Microsoft Jan 2017 – Jan 2019 | Redmond Led design efforts for Outlook's "Coming Soon" feature, enhancing customer productivity, control, and safety. Contributed to the successful launch of the redesigned Outlook for Windows. Created, organized, and documented design systems on Sketch to facilitate collaboration and streamline communication among designers, program managers, and engineers. ### Product Designer 1 at Outlook @ Microsoft Jan 2016 – Jan 2017 | Redmond Envisioned and launched cohesive, cross-platform design experiences to ensure consistency across multiple platforms. Primary designer for Outlook Calendar on Windows, taking a lead role in shaping its design direction and user experience. Made significant contributions to the successful redesign and launch of Outlook Mail on Windows, playing a key role in improving its overall design and functionality. ### Designer 1 at Bing @ Microsoft Jan 2015 – Jan 2016 | Bellevue Launched a responsive and holistic design system and new brand guidelines, resulting in increased product engagement and revenue. Envisioned and strategized future product experiences for Bing search and AI. Conducted user testing and A/B testing to gather user feedback and iterate on new experiences. ### Visual Designer @ AJ+ Jan 2017 – Jan 2017 Designed a series of presentation materials to elevate brand, deep thinking, and research in a consumable and friendly way for AJ+ stakeholders and decision makers. ### Visual Design Intern @ frog Jan 2015 – Jan 2015 | Seattle Collaborated with designers, design engineers, engineers, researchers, and program managers to synthesize research, ideate, create prototypes, and execute a new end-to-end experience for a client. Translated user needs, business requirements, and technical capabilities into final products. ### Visual Designer @ ASUW | Associated Students of the University of Washington Jan 2013 – Jan 2015 | Seattle Responsible for the conception, creation, strategic implementation of all marketing materials. Effectively and efficiently solved design requests in various mediums such as posters, videos, web media, apparel, logos, banners, and more. ### User Experience Design Intern @ Cognition Studio, Inc. Jan 2014 – Jan 2014 Designed the mobile experience for BirdNote.org, collaborated with another designer to develop the Napa Valley Film Festival website and mobile application. Additionally, I worked on projects for the Bill & Melinda Gates Foundation, Clearview, Adaptive, and Olympus. ### Marketing and Fox Searchlight Pictures Intern @ Janet Wainwright Public Relations, Inc. Jan 2012 – Jan 2013 | West Seattle, WA Organized promotional events and opportunities for upcoming films on behalf of Fox Searchlight. Created partnerships with local businesses. Backed additional clients: Focus Features, Universal Pictures, Relativity Media, E-One, and Columbia Pictures. ## Education ### Bachelor of Design in Visual Communications Design University of Washington Jan 2010 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/donnaseo - Portfolio: https://www.donnaseo.com --- Source: https://flows.cv/donna JSON Resume: https://flows.cv/donna/resume.json Last updated: 2026-03-30