Trusted by the CEO to lead the company's most critical go-to-market initiative, I built an internal AI platform for account intelligence and strategic selling end-to-end, from problem identification through research, strategy, and delivery. It became the fastest product in Alation's history, with 50% field adoption in week one of alpha and 213+ accounts researched in the first two weeks. I lead a cross-functional squad building AI-powered agents and agentic workflows for revenue teams, translating executive vision into tangible product decisions and proving out strategy with evidence and hands-on execution.

Partnered with the CPO on product vision and strategy, creating materials for the board, company, and customers. Built and led Alation Labs, a structured beta program that brought customer insights directly into product decisions. Implemented a product operating model that trained PMs to innovate with product thinking, research, and an outcomes focus, and built the research practice that shaped roadmap priorities across the org.

Founded and scaled Alation's UX research practice from scratch, building the tools, templates, and end-user panel that enabled research across the org. Delivered insights that shaped direction for 20+ product initiatives, and created foundational assets including user journeys, personas, and frameworks adopted company-wide. Made the case for the ROI of UX directly to the CEO and executive team, securing greater investment and elevating research as a strategic function.

Joined Target's innovation team to lead research for 0-to-1 in-store experiences at Target's Open House in San Francisco. Delivered research published on the internal homepage, reaching 8,000+ employees and directly shaping design decisions from concept through execution.

Led an independent research program on human learning and memory at Northwestern University, securing over $1 million in NIH funding as Principal Investigator — a highly competitive process with less than 10% of grants funded. Published 13+ peer-reviewed papers, led a cross-functional team of scientists and clinicians, and mentored junior researchers across experimental design, analysis, and communication.