Spearheading the design processes from zero to one for innovative linear TV and video experiences across Pluto TV (FAST) and Paramount+ (subscription service) products.

Designing for connected TV, iOS/Android native mobile apps, and web browser platforms that support business goals to increase user viewership and retention while balancing user needs

Balance platform nuances, accessibility, and performance trade-offs through design discovery and high-level stakeholder reviews.

Conduct user testing to make informed and user-centric design decisions that influence final delivery.

Designing for 10-foot connected TV and native mobile experiences on Android OS platforms

Communicated user flows and interaction patterns to establish UX direction by presenting proof of concepts, wireframes, and mock-ups to key business stakeholders

Innovated on new and existing watch experiences for the XUMO 10-foot TV experience and complement strategic product direction through agile methodology and collaboration with the product team

Adapted the XUMO tv app into iOS and Android mobile responsive experiences

Managed and created interface assets for over 250 external content partners to support cross-platform distribution on smart and connected TV devices such as Vizio, Samsung, TiVo, Roku, Apple TV, etc.

Led the end-to-end website redesign by owning UX flows, balancing stakeholder feedback, and collaborating with the contracted developer

Designed visual illustrations and digital assets for social media, signage, and e-mail marketing campaigns that served local and global teams

Managed task workflows and mentored a junior designer to maintain consistent brand and UX standards across platforms

Increased monthly revenue by 19% by managing digital marketing platforms such as Instagram, Facebook, and MailChimp

Produced digital social advertisements that increased business exposure by more than 120%