# Donna Lu

> Sr. Product Designer

Location: San Jose, California, United States
Profile: https://flows.cv/donnalu

Senior Product Designer focused on live EPG experiences across Connected TV, mobile, and web in the free, ad-supported streaming space. I enjoy solving complex user problems with unique platform nuances to create seamless, engaging streaming experiences. I empathize with users’ diverse perspectives throughout the product life cycle and fuel my creativity through close collaboration and endless curiosity.

## Work Experience
### Senior Product Designer @ Paramount
Jan 2024 – Present
Spearheading the design processes from zero to one for innovative linear TV and video experiences across Pluto TV (FAST) and Paramount+ (subscription service) products. 

Designing for connected TV, iOS/Android native mobile apps, and web browser platforms that support business goals to increase user viewership and retention while balancing user needs

Balance platform nuances, accessibility, and performance trade-offs through design discovery and high-level stakeholder reviews.

Conduct user testing to make informed and user-centric design decisions that influence final delivery.

### Product Designer @ Pluto TV
Jan 2021 – Jan 2024
Designing for 10-foot connected TV and native mobile experiences on Android OS platforms

### Product Designer at Xumo @ Comcast
Jan 2019 – Jan 2021
Communicated user flows and interaction patterns to establish UX direction by presenting proof of concepts, wireframes, and mock-ups to key business stakeholders

Innovated on new and existing watch experiences for the XUMO 10-foot TV experience and complement strategic product direction through agile methodology and collaboration with the product team

Adapted the XUMO tv app into iOS and Android mobile responsive experiences

Managed and created interface assets for over 250 external content partners to support cross-platform distribution on smart and connected TV devices such as Vizio, Samsung, TiVo, Roku, Apple TV, etc.

### Graphic Designer @ EdTechTeam
Jan 2017 – Jan 2019 | Irvine, CA
Led the end-to-end website redesign by owning UX flows, balancing stakeholder feedback, and collaborating with the contracted developer

Designed visual illustrations and digital assets for social media, signage, and e-mail marketing campaigns that served local and global teams

Managed task workflows and mentored a junior designer to maintain consistent brand and UX standards across platforms

### Marketing Intern @ Sip and Colr
Jan 2017 – Jan 2017 | Irvine, CA
Increased monthly revenue by 19% by managing digital marketing platforms such as Instagram, Facebook, and MailChimp

Produced digital social advertisements that increased business exposure by more than 120%

### Graphic Design/Peer Advisor Intern @ UC Irvine Campus Organizations & Volunteer Programs
Jan 2016 – Jan 2017 | Irvine, CA
Strategized effective department marketing techniques to successfully outreach to campus population and promote departmental events

Designed and delivered digital and print marketing material for campus-wide distribution

Developed proposals and timelines for large-scale events, reaching out to over 500 registered UC Irvine campus organizations

Coordinated campus-wide events and workshops tailored to student leaders


## Education
### B.A. in Public Health Policy
UC Irvine

### B.A. in Anthropology
UC Irvine


## Contact & Social
- LinkedIn: https://linkedin.com/in/donnalu

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Source: https://flows.cv/donnalu
JSON Resume: https://flows.cv/donnalu/resume.json
Last updated: 2026-04-13