Lead end-to-end UX strategy and execution for the consumer personalization space on multi-modal digital platforms

Creating and launching intentionally crafted solutions to remove friction along the customer shopping journey and digital eco-system, from in-store to post purchase experiences and, currently, personalization. Pushing the design-thinking culture across the org through leading design innovation workshops.

(via TCG/Robert Half) Responsible for creating and evolving the digital transformation of the front-line operation of Alaska Airlines.

Helping retail store partners deliver the Starbucks experience through human-centered solutions.