Website Redesign & Migration:

Led a comprehensive overhaul and platform migration of the organization’s website, improving performance, usability, and accessibility across devices.

Content Strategy & UX

Applied UX principles to restructure site architecture and navigation, making the organization’s research more discoverable and digestible for diverse audiences.

Integrated Campaigns:

Led cross-channel campaigns across web, email, and social media, helping drive an increase in individual donations.

End-to-End Design

Drove product improvements from discovery through delivery, collaborating with engineering, product, and ops to ensure alignment and impact.

Data-Driven Impact:

Improved quality of searches for customers, increasing response rates and value of sales leads.

Design Systems:

Helped build and maintain a scalable design system to standardize components, accelerate design cycles, and support cross-product consistency.

Cross-Functional Collaboration:

Worked across departments—including Product, Engineering, Sales, and Underwriting—to align user needs with business requirements.

Wireframing & Prototyping:

Created wireframes and interactive prototypes to explore and validate design solutions during early and mid-stage development.

Marketing & Brand Design:

Contributed to marketing rebrand campaign with design assets for both print and digital channels.

Design Leadership:

Managed the Design Department, including staffing, budgeting, and mentoring, while remaining hands-on with daily creative output.

Visual Strategy:

Improved the company’s brand clarity and consistency by redesigning marketing materials across many touchpoints—web, email campaigns, product catalogs, spec sheets and more.

UI Design & Prototyping:

Designed UI libraries and interactive prototypes for edtech tools used by K–12 educators and administrators.

Worked as a leader and contributor for design and development of projects within the Multimedia division of the company’s Creative Department. Main focus of projects included interactive design and programming of the company’s computer-based training modules – training programs used to teach policies and procedures to internal staff, procedures for clinical trials, and distribution general company information. Also designed and developed flash games, motion graphics, newsletters, and more for the company’s internal communications.