As Principal Interaction Designer, I led the creation of Cerulean, Blue Shield’s first enterprise design system—driving adoption and visual consistency across both B2C member experiences and B2B provider platforms. I collaborated closely with engineering and product teams to align interaction design, documentation, and implementation standards across the organization.

• Directed all interaction design and UI documentation for Cerulean, establishing scalable design patterns and accessibility standards.

• Managed and mentored a team of UX/UI contractors (up to 8 direct reports), strengthening cross-team collaboration and performance.

• Continued hands-on design and strategy work to ensure cohesive user experiences across multiple digital initiatives.

• Partnered across functions to promote data-driven, user-centered design practices that supported accessibility (ADA/WCAG) compliance.

Joined Blue Shield as a UX consultant to help restructure and mature design processes within Member Experience.

• Supported UX team transformation, implementing streamlined workflows and design consistency.

• Collaborated with Product and Engineering teams to embed design within the Agile lifecycle.

• Partnered with Visual Design to define “future state” design systems and scalable component libraries.

• Advocated for accessible, user-centric design approaches across all member-facing products.

• Led UX strategy for multiple agile development teams and high-priority funded initiatives.

• Applied mobile-first and accessibility-compliant design principles to enhance usability and performance.

• Delivered key experience improvements including digital ID cards, Apple Wallet integration, biometric authentication, and member onboarding flows.

• Strengthened collaboration between design and development through iterative prototyping and front-end alignment.

• Led UX research and design strategy for internal agent tools and public-facing digital experiences.

• Designed and launched the Insurance Knowledge Center, improving efficiency and accuracy for national sales and claims teams.

• Developed the information architecture and visual design for the company’s new Careers site, aligning brand identity and accessibility best practices

• Directed UX/UI design and development for mobile applications and responsive websites.

• Led UX and visual design for enterprise clients including CooperVision, CODA Energy, Enlighted, and the Port of Oakland.

• Designed intranet tools, energy management systems, and scheduling applications to enhance operational efficiency.