# Doug Langness > Principal UX Interaction Designer @ Blue Shield of California | Driving User-Centered Design Practices Location: San Francisco Bay Area, United States Profile: https://flows.cv/douglangness I am passionate about creating scalable, accessible, and human-centered digital solutions. My expertise includes UX strategy, design systems, accessibility compliance, and cross-functional collaboration, with a proven ability to drive alignment across teams and improve digital experiences for enterprise organizations. As a design systems leader with over three years at Blue Shield of California, I led the creation of Cerulean, the organization’s first enterprise design system, fostering adoption and visual consistency across member and provider platforms. My role focused on aligning interaction design, documentation, and implementation standards in close collaboration with product and engineering teams. ## Work Experience ### Principal UX Interaction Designer @ Blue Shield of California Jan 2022 – Jan 2025 | Oakland, CA As Principal Interaction Designer, I led the creation of Cerulean, Blue Shield’s first enterprise design system—driving adoption and visual consistency across both B2C member experiences and B2B provider platforms. I collaborated closely with engineering and product teams to align interaction design, documentation, and implementation standards across the organization. - Directed all interaction design and UI documentation for Cerulean, establishing scalable design patterns and accessibility standards. - Managed and mentored a team of UX/UI contractors (up to 8 direct reports), strengthening cross-team collaboration and performance. - Continued hands-on design and strategy work to ensure cohesive user experiences across multiple digital initiatives. - Partnered across functions to promote data-driven, user-centered design practices that supported accessibility (ADA/WCAG) compliance. ### Consultant UX Interaction Designer @ Blue Shield of California Jan 2021 – Jan 2022 | Oakland, CA Joined Blue Shield as a UX consultant to help restructure and mature design processes within Member Experience. - Supported UX team transformation, implementing streamlined workflows and design consistency. - Collaborated with Product and Engineering teams to embed design within the Agile lifecycle. - Partnered with Visual Design to define “future state” design systems and scalable component libraries. - Advocated for accessible, user-centric design approaches across all member-facing products. ### Sr UX Interaction Designer @ Blue Shield of California Jan 2019 – Jan 2021 | Oakland, California - Led UX strategy for multiple agile development teams and high-priority funded initiatives. - Applied mobile-first and accessibility-compliant design principles to enhance usability and performance. - Delivered key experience improvements including digital ID cards, Apple Wallet integration, biometric authentication, and member onboarding flows. - Strengthened collaboration between design and development through iterative prototyping and front-end alignment. ### UX/Visual Design and Research @ CSAA Insurance Group, a AAA Insurer Jan 2018 – Jan 2019 | Walnut Creek - Led UX research and design strategy for internal agent tools and public-facing digital experiences. - Designed and launched the Insurance Knowledge Center, improving efficiency and accuracy for national sales and claims teams. - Developed the information architecture and visual design for the company’s new Careers site, aligning brand identity and accessibility best practices ### UX/UI Designer @ 2Plus2 Partners Jan 2014 – Jan 2018 | San Francisco Bay Area - Directed UX/UI design and development for mobile applications and responsive websites. - Led UX and visual design for enterprise clients including CooperVision, CODA Energy, Enlighted, and the Port of Oakland. - Designed intranet tools, energy management systems, and scheduling applications to enhance operational efficiency. ### UX/UI Designer and Development Manager @ School Loop Jan 2006 – Jan 2014 | San Francisco Bay Area UX/UI design, visual design, and development management, evolving the product from early concepts to end-user - Lo-fi wireframes for requirements definition and hi-fi product prototypes for client demos - Dev cycle management to ensure consistent system wide features and branding - Front-end development, mainly involving tweaks and adjustments to existing system features - Client management: daily communication with teachers, counselors, principals, and students collecting user feedback through multiple product iterations Notable features/projects: student/parent, teacher and other school role dashboards, full grade book, digital locker, online assignment turn-in and discussions, real-time progress reports, CMS for school and district sites ### Design and Development @ Tommy Dew Design Jan 2001 – Jan 2005 | San Francisco Bay Area Designed and developed websites, online brand promotions, business presentations, and collateral. Collaborated with technical partners to ensure positive user experiences, managed production queue, and served as Account Manager for corporate and nonprofit clients. Highlights include design and development of exhibition websites for the Oakland Museum and the Atlanta’s High Museum of Art, promotional micro-sites for Fetzer Wine and Wells Fargo, and educational game design for the Dairy Council of CA. ## Education ### Graphic Design and Web Development Programs Platt College ### General Education in Course Emphasis on Graphic Design and Marketing Sierra College ## Contact & Social - LinkedIn: https://linkedin.com/in/douglangness - Portfolio: http://uxdoug.com --- Source: https://flows.cv/douglangness JSON Resume: https://flows.cv/douglangness/resume.json Last updated: 2026-04-13