A full-stack designer working across systems, interactions, visual execution, and interactive prototyping.

• Researching and challenging assumptions to make sure the team is solving the right problem and not a compromised solution

• Conducting heuristic reviews, building design cases and communicating design rationale and research outlining the user’s experience screen by screen.

• Designing flows and experiences that help make a complex solution simple and easy to use

• Collaborating closely across the product and developer teams to solve complex problems while balancing business goals with optimal user experience

• Leading the design execution from start to finish, holding accountability for design quality across numerous products

• Working with UI development and backend engineering teams to ensure effective execution of designs

• Developing style guide, design assets, user interfaces, infographics, and iconography

• Creating wireframes, storyboards, use case scenarios, usability design specifications, and prototypes

• Building impactful presentations, graphics, data visualizations, and other design artifacts in preparation for client meetings or product development.

Solving problems with the design. In front of the screen (or whiteboard) I am a facilitator and teacher. Behind the screen, I am a UX designer, researcher, and strategist.

• Leading discovery phase and defining problem statements

• Understanding business requirements and technical limitations

• Rapid prototyping

• Facilitating and leading user testing

• Collaborating with UX team, stakeholders, business analysts, developers, and product owners

• Leading and clearly articulating design decisions

• Advocating for the desired state and negotiating MVP

• Identifying clear UX goals and facilitate the implementation of UX metric tracking

• UI quality assurance

I worked as the lead product designer and strategist with the winemaker, business manager, and a developer. The scope of this project included, user & market research, a brand sprint, clarifying product strategy, a brand refresh, creating and editing content and a new e-commerce website.

I facilitated a remote five-day design sprint where I managed seven participants, scheduled meetings and ran activities. I worked with the team to resolve design problems through analysis and rapid prototyping. I designed and built a clickable prototype and conducted user tests. I co-managed user tests, testing matrix and recruited users. Finally, I wrote a project summary outlining the project assumptions user testing data & key findings.