# Doug Lee

> Design, product, technology

Location: San Mateo, California, United States
Profile: https://flows.cv/douglee

→ Product · Design · Technology
→ Avid life enthusiast

## Work Experience
### Product and Design Consulting @ Consulting
Jan 2023 – Present
→ (AI document generation) Product design and visual design for a startup focused on generating structured documents for regulated industries

→ (Health data platform) Product design, management, and go-to market operations for a Nobel-laureate backed health company specializing in early detection methods

→ (Tele-financial advice) Product design for a financial services SaaS offering delivered as HR benefit to underserved workforce through their employers

→ (Web printing) UX consultant and frontend development for online web printing business

### Business Development, US @ Jokula
Jan 2024 – Jan 2026 | San Francisco Bay Area
Business development, go to market, and operations for US expansion

### Director of Product Management, Data Science @ Wheels Up
Jan 2021 – Jan 2023
Responsible and accountable for roadmap of data and flight operation products and services across the Data Science and Scheduling groups representing $1BN+ in annual revenue, reporting directly to ELT.

### Consultant @ Avantax Wealth Management℠
Jan 2021 – Jan 2021 | Texas, United States
Post-acquisition integration of GuideVine product, technology, and process into RIA division.

### CTO @ GuideVine (Acquired by Avantax, part of Blucora, Inc. (NASDAQ: BCOR)
Jan 2015 – Jan 2021 | Greater New York City Area
Acquired by Avantax (NASDAQ: AVTA)

GuideVine is a fintech marketing platform and "the best way to find a financial advisor."

Product and technology roadmap ownership from B2C marketplace, to B2B SaaS suite, to B2B2C PaaS platform.

### Founder @ Big Bad Goose
Jan 2011 – Jan 2015 | San Mateo, CA
Mobile and web design and development. Product, UX, and technology for consumer, enterprise, and startup.

Key accounts included Walmart, Flipboard, and others. Acquired by GuideVine as Sr. Technology Management team.

### Mentor @ Hasso Plattner Institute of Design at Stanford ( d.school )
Jan 2013 – Jan 2014
Mentored Stanford d.school and CS247 students in HCI project course work

### Other @ Various
Jan 2005 – Jan 2011
Notable appointments include:

- Life 360 (VP Product): Public offering on ASX
- Success Factors (UX Lead): Acquired by SAP
- Foodbuzz (Director Product): Acquired by Federated Media

### Design @ Offermatica
Jan 2003 – Jan 2005
A/B/Multivariate testing. Acquired by Omniture.

### Design @ Merced Systems
Jan 2002 – Jan 2003 | Redwood Shores, CA
First employee (non-founder). Call center CRM suite. Acquired by NICE systems

### Director, Lead Artist @ The 3DO Company
Jan 1997 – Jan 2000
Animation, art direction, game design.


## Education
### BS in Industrial Design
California State University, Long Beach


## Contact & Social
- LinkedIn: https://linkedin.com/in/douglee650
- Portfolio: https://douglee.co
- Dribbble: https://dribbble.com/duggi

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Source: https://flows.cv/douglee
JSON Resume: https://flows.cv/douglee/resume.json
Last updated: 2026-04-13