Project Lead (Consultant) Singapore Tourism Board I Jan 2026

Delivered a Social Media Marketing strategy workshop that enabled the team to define a targeted, actionable future vision and clear strategic areas of focus. As Project Lead, I translated client objectives into a structured workshop design, content, flow, and facilitation, that achieved alignment, clarity, and practical outcomes.

Design Strategist (Consultant) KFC Asia | Sep 2025

Successfully created and ran a Design strategy and behavioral science workshop for over 40 participants from KFC Asia.

Principal Design Strategist (Contract) GIC Singapore | Jan 2025 – Apr 2025

Standardized the Discovery phase as a service design entry point across Public and Private Market teams.

Created a discovery research toolkit with templates and journey mapping guides now used organisation wide.

Upskilled 20+ designers and PMs, embedding service-oriented thinking into research and planning.

Design Strategist (Consultant) Aquent USA | May 2024 – Jul 2024

Trained enterprise teams in design and change management strategy, contributing to a long-term contract renewal with ExxonMobil.

I help people heal, grow, and lead from a place of grounded wholeness.

As a breathwork facilitator and sound healer, I blend somatic practices namely, Rebirthing breathwork, sound healing, and cacao ceremonies with conscious inquiry tools including coaching, art therapy, and guided meditation. This balance supports nervous system regulation, emotional release, and deep self-awareness, creating change from the inside out.

My approach is rooted in lived experience navigating burnout, disconnection, and the shedding of old identities and supported by professional training, including:

• Rebirthing Breathwork Practitioner Certification

• Multi-Instrumental Sound Journey Practitioner Certification

• Intuitive art therapy mod 1 and 2

Through Inner Light Awakening, I’ve guided clients across Bali, Singapore, Australia, and the U.S., holding safe, compassionate space for transformation and conscious leadership.

If you’re ready to reconnect with your inner wisdom and create lasting change, let’s connect.

Led service and product design strategy for GrabFin, Maps, Loyalty, POS, and Safety - driving EBITA growth and operational cost savings.

Embedded service design in product development; authored the Finance Design Playbook's service design section. Embedding consistent language and frameworks for service design across teams.

Trained 100+ team members in journey mapping, blueprinting, and ecosystem mapping.

Founded the Grab Merchant Research Panel: cut recruitment costs by 65% and time by 45%.

Streamlined research intake process: reduced evaluation time by 60%, cut stakeholder load by 80%.

Enabled design teams to run 70% of usability tests, freeing researchers to focus on strategic studies.

Created the Product Prioritization Framework (Open Spaces), linking top 10 insights to core OKRs; credited by leadership for major EBITA gains.

Secured representation in leadership forums; elevated design and customer insight into C-level reviews.

Institutionalized HCD phases into product lifecycle. Led visioning, strategy, stakeholder alignment, ideation, and validation workshops across disciplines—with a strong emphasis on mapping service journeys and aligning tech and operations with product objectives.

Developed and conducted organization-wide training in service design tools including journey mapping, blueprinting, and ecosystem mapping—enabling early engagement of design in GrabFood, GrabMart, Grab Maps, and Safety.

Managed cross-regional design teams supporting eight SEA markets; aligned tech, ops, and product through co-creation workshops.

Launched design thinking curriculum; created customer immersion program that spurred engineering-led innovations. Over 200+ Engineers across all regions were upskilled.

Scaled Design strategy and Research function cross all Grab product lines. Growing and managing a team of 45 Design strategists and researchers.

Developed the first customer satisfaction and loyalty measurement program to ensure the organisation has continued insights from their supporters.

Created in-depth understanding of the Supporter customer segments within the organisation through creation of personae, jobs to be done and customer journeys.

• Established an industry partnership with RMIT Design thinking for innovation program to bring in concepts with development, marketing and launch roadmaps to elevate the Supporter customer segment engagement with Save the children.

Evangelised human centred design practice and culture within business.

Managed and mentored Customer Experience team.