Driving the future of messaging and AI-native onboarding across products

• Led strategy to inspire Instagram creators to make more engaging Reels, resulting in better content for consumers and higher engagement for millions of creators

• Launched creative tools on Instagram that empowered creators to bring their visions to life and increased the overall quality of content on the platform

Lead designer working on large-scale initiatives for creation (Posts, Stories and Reels) and app-wide systems.

• Helped introduced Reels into Facebook, leading a large-scale design sprint, exploring multiple paradigms, and landing on an approach that was both scalable and intuitive.

• Simplified the top of Facebook news feed, transforming a heavily optimized, cluttered space into something more useful

• Redefined notifications on Facebook, reducing red dot volume by ~50% (~10B fewer per day) to focus attention on what truly matters

Design lead for the Coursera Growth & Discovery team and the Coursera for Business learner experience.

• Led design efforts for top company B2C and B2B2C (Degrees and Coursera for Business) initiatives to grow acquisition and activation of learners.

• Led a cross-functional initiative between product, engineering, research to design a scalable and simplified product experience that became a company-wide OKR for the year.

• Created a product vision story to help gain cross-functional alignment to aid B2C product experience improvements to help increase monthly active learners and learner activations.