# Drew Lepp

> Design at Atlassian (prev. Instagram, Facebook, Coursera)

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/drew

## Work Experience
### Lead Product Designer @ Atlassian
Jan 2025 – Present
Driving the future of messaging and AI-native onboarding across products

### Product Designer, Reels Creation @ Instagram
Jan 2023 – Jan 2025
• Led strategy to inspire Instagram creators to make more engaging Reels, resulting in better content for consumers and higher engagement for millions of creators

• Launched creative tools on Instagram that empowered creators to bring their visions to life and increased the overall quality of content on the platform

### Product Designer, Creation and Product Foundation @ Facebook
Jan 2018 – Jan 2023 | Menlo Park, CA
Lead designer working on large-scale initiatives for creation (Posts, Stories and Reels) and app-wide systems.

• Helped introduced Reels into Facebook, leading a large-scale design sprint, exploring multiple paradigms, and landing on an approach that was both scalable and intuitive.

• Simplified the top of Facebook news feed, transforming a heavily optimized, cluttered space into something more useful

• Redefined notifications on Facebook, reducing red dot volume by ~50% (~10B fewer per day) to focus attention on what truly matters

### Product Designer, Growth & Discovery @ Coursera
Jan 2016 – Jan 2018 | Mountain View, California, United States
Design lead for the Coursera Growth & Discovery team and the Coursera for Business learner experience.

• Led design efforts for top company B2C and B2B2C (Degrees and Coursera for Business) initiatives to grow acquisition and activation of learners. 
• Led a cross-functional initiative between product, engineering, research to design a scalable and simplified product experience that became a company-wide OKR for the year.
• Created a product vision story to help gain cross-functional alignment to aid B2C product experience improvements to help increase monthly active learners and learner activations.

### Principal UX Designer @ Oracle
Jan 2016 – Jan 2016 | San Francisco Bay Area

### Design Consultant @ Drew Lepp Designs
Jan 2009 – Jan 2016

### Lead UX Designer @ Everfi
Jan 2012 – Jan 2013 | Washington DC-Baltimore Area

### Visual Designer @ Thermopylae Sciences and Technology
Jan 2011 – Jan 2012 | Washington DC-Baltimore Area


## Education
### Master of Business Administration - MBA in Entrepreneurship and Strategic Innovation
Gies College of Business - University of Illinois Urbana-Champaign

### Master of Science - MS in Management
University of Illinois Urbana-Champaign

### Bachelor of Science - BS in Media Arts and Design
James Madison University


## Contact & Social
- LinkedIn: https://linkedin.com/in/drew-lepp
- Website: https://drewlepp.com

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Source: https://flows.cv/drew
JSON Resume: https://flows.cv/drew/resume.json
Last updated: 2026-02-23