Directed Commure’s rebrand, working cross-functionally to develop an evolved brand system, creative strategy, websites, and asset libraries that reflect the maturity of the Commure platform. This included integrating several acquired brands into a cohesive visual identity and content framework.

Created the Brand Design organization - developing project management processes, trainings, tools, career ladders, and hiring practices while managing a remote national team of in-house designers, developers, external agencies and freelancers.

Collaborated closely with sales, marketing, and executive teams to establish a strategy that clearly defined Commure's newly created category — the healthtech operating system — to prospects at every stage of the customer journey.

Led the creative direction of brand and marketing campaigns, from brainstorming and brief to execution and analytics tracking, resulting in the highest-ever CTR in Commure's history.

Oversaw the development of creative for all events and associated promotional materials, including landing pages, social media, sales enablement collateral, and video.

Managed a team of designers to create and conceptualize a cohesive Cloudflare brand experience and tell a compelling brand story in a technical space, globally. Worked cross-functionally with product marketing, sales, recruiting, people & places, events, localization, HR, and executive teams.

Responsibilities included leading creative direction and establishing and managing vendor relationships for large-scale multi-day international corporate events, directing brand creative for all non-US brand initiatives (with a focus on European and Asian markets), collaborating with internal engineering teams to develop full-funnel marketing user flows, managing animation and video creative internally and externally, and leading creative for brand campaigns - including Cloudflare's first-ever national brand awareness out-of-home campaign.

Managed, established, and grew vendor relationships. Crafted and launched internal design tools, including file naming structures and self-service templates to enable efficiencies in asset creation across the company.

Creative Lead on #Fuel team within the Brand Strategy team, a cross-vertical team focused on supercharging advertisers' impact on Twitter. Designed innovative ways to inspire and inform top and emerging US and global brands to develop thoughtful content strategies and attention-grabbing custom creative activations that harnessed the power of Twitter to deliver maximum ROI.

Developed internal tools to allow efficiencies in workflows to enable cross-functional sales teams to rapidly craft presentations using Twitter's core messaging and ad products. Collaborated with product teams and external vendors to build the foundation of a unified ad creation tool for advertisers.