Pioneering the strategic direction and implementation of Generative AI tooling within Visa's global design organization, leading in a new horizontal function to revolutionize design processes at scale.

Orchestrating initiatives to integrate Generative AI capabilities across the entire design ecosystem, significantly impacting workflow, design asset creation, and overall product development velocity.

Driving the application of data and analytics to inform and optimize Generative AI in global design tooling practices, ensuring evidence-based decision-making and measurable improvements in design quality and efficiency.

Leveraging senior-level expertise in human-centered design strategy, design processes, and workflow optimization (user research, prototyping, testing, iteration), adapting methodologies to harness AI tooling.

Cultivating impactful cross-functional partnerships across Global Design, business units, and enterprise-wide AI initiatives, articulating complex design and AI strategies to diverse technical and non-technical audiences.

Spearheaded end-to-end UX/Product design for new business ventures within an agile incubation hub, driving rapid concept-to-launch cycles for potential multi-billion dollar opportunities.

Directed advanced user research and design thinking initiatives to uncover deep user insights, directly informing and shaping the strategic direction of new product development.

Expertly crafted and validated high-fidelity prototypes and scalable design systems using industry-standard tools (Figma, Adobe CS, Chat GPT), streamlining development workflows and ensuring precise execution of customer experiences.

Fostered a collaborative, cross-functional environment, effectively partnering with Residence General Managers, Product Managers, and engineering teams to accelerate innovation and market readiness.

Translated complex insights into compelling visual narratives and actionable strategies, influencing key stakeholders and driving critical design decisions

Co-lead visual direction, interaction design, focusing on personas, user flows, and wireframing for the Dolby XP application.

Collaborated on cross-functional teams to bring products and experiences to market including Dolby Dimension headphones, Dolby Voice Room, along with

Developed and lead priority initiatives like the design of Dolby Soho Experience Store 2018. Dolby Artist Experience at the 2019 American Music Awards, NAMM 2022, and 2018 - 2022 Consumer Electronics Show experiential design and experience.

Coordinated with internal and external engineering/manufacturing teams throughout the design process to mitigate risk and devise strategies for product scalability.

Led development of internal CMF tool kit and strategy applied to products and experiences for Dolby Soho and Dolby Dimension headphones.

Recognition: Red Dot Award: Dolby Dimension; BizBash Event Style Award: Dolby Soho.