15 years of experience as a technical marketing leader and founder going from zero to one at AI/ML/developer tools startups across growth stages (pre-seed through Series C). Let's connect if you're looking for a marketing leader who can drive growth for a technical audience.

Experience

SensibleHead of Marketing

2022 — 2025

San Francisco Bay Area

Sensible is a seed-funded LLM-powered document processing platform for developers.

Scaled ARR 6x while increasing ACV by 59% through integrated PLG and enterprise GTM motions with developer-focused messaging

Built efficient demand generation engine with 3:1 LTV:CAC ratio, sourcing 80% of closed-won revenue

Redesigned website with persona-tested messaging, competitive comparisons, and vertical-specific pages, reducing CPC by 72% and increasing organic leads by 2300%

Created developer-focused content that reached #1 on Hacker News multiple times and generated company's largest deal to date

Architected MarTech stack (Segment, HubSpot, Posthog, Postgres) to unify marketing, sales and product data for lead scoring, attribution modeling, CAC optimization and product-qualified lead targeting

DSP Concepts, Inc.Senior Director Of Marketing

2019 — 2021

San Francisco Bay Area

DSP Concepts is the creator of Audio Weaver, a low-code platform for audio product development in embedded environments.

Grew annual revenue 2x to $16M+ and exceeded MQL targets by 83% via strategic paid search, PR, and event marketing.

Built marketing function from ground up as first hire, defining positioning, messaging, and marketing strategy.

Redesigned website that increased inbound traffic by 750%.

Generated 120+ pieces of original press coverage and multiple speaking opportunities at key industry events.

Established co-marketing partnerships with Amazon Alexa and IC/semiconductor companies.

Co-created the Audio Product Education Institute (APEI), developing technical content that attracted industry partners.

DiffbotHead of Marketing

2015 — 2019

Palo Alto, CA

First marketing hire at seed-funded LLM-powered web data extraction platform building a SOTA knowledge graph.

Grew ARR 55x to mid-seven figures through Series A while building Marketing, Support/Solutions Engineering, and Data Curation teams from zero.

Designed and developed Crawly, a mini-app that ranked #1 on ProductHunt (1,450+ upvotes) and became the company’s top lead source, generating 20,000+ leads. Built with Node.js, MongoDB, and Diffbot APIs.

Increased conversion rates by 450% through data-driven A/B testing and optimized messaging for technical and enterprise buyers.

Generated multiple 7-figure opportunities with Federal agencies and won Allianz Global Investors' AI Hackathon, securing a contract against competing vendors.

Designed and developed Diffbot's Knowledge Graph dashboard, streamlining enterprise sales by removing API barriers for non-technical buyers.

Established Diffbot as industry leader with PR coverage in Forbes, Fortune, TechCrunch, WSJ, and Axios, secured placement in 2 Gartner Reports and partnered with data journalism organizations including The Economist and Bloomberg.