Hello, my name is Dustin Cartwright, I’m a multi-disciplinary designer with too many ideas and too little time to chase after them. I have over a decade of experience in the web industry - Spanning through design, content, development, and all sorts of other more niche areas.
In my role as a Digital Content Management Specialist, I oversee the governance of content, assets, and implementation of more than 200 websites and hundreds of landing pages for university partners within Wiley Education Services. My unique background and experience with design, content, and development mesh beautifully for this role to easily and efficiently determine the level of effort and difficultly on various projects, and which team(s) would need to be involved. In this role, I manage content on a multitude of platforms such as Wordpress, Drupal, ION, BigCommerce, and Hubspot. Internally, my team is known as CAT (the content administration team), and we 're responsible for CMS oversight and strategy - Everything from planning and deciding best practices, documenting implementations, and managing routine maintenance across all properties. Since the acquisition of Learning House in 2018, I've done the following:
Planned, managed, uploaded, and launched dozens of Wordpress partner websites based on an internal design, content, and development framework.
Managed the research, documentation, and implementation of best practices within the design and content framework to keep up with best practices.
Advocated for and created documentation for various aspects of the content management specialist role itself.
Assisted in creating, documenting, maintaining, and planning an internal framework utilized by the design, content and development teams to quickly and efficiently launch partner websites with the latest A11y, content, SEO, design, and development best practices.
I've managed content on Wordpress, Hubspot, Drupal, ION, and Bigcommerce content management systems.
Employed my inter-disciplinary skills and background to assist other teams with planning, prioritization, and day to day workload.
Participated in regular strategy calls where the ability to communicate clearly, efficiently and expertly as a subject matter expert was critical
2018 — 2019
Louisville, Kentucky Area
January 2018 marked a fundamental pivot in how the marketing department was structured at The Learning House (now Wiley Education Services). Teams were reorganized into hives/units and given more of a direct focus in their day-to-day work. During this reorganization, I moved into a more business to business oriented role that focused on extending my previous role responsibilities into the business assets - Such as Advancement Courses and The Software Guild. In my day-to-day work, I maintained a variety of business-oriented, client-facing websites and services. I also coordinated with my team and project managers to plan new projects around our existing maintenance schedule - Including meetings with stakeholders, asset design, and website work. In working with the other units, we constantly balanced workloads and pivoted priorities so that no single unit falls too far behind schedule.
Louisville, Kentucky
The Learning House (now part of Wiley Education Services) helped improve lives through education by partnering with online education providers and through outreach programs on the ground. In my role as a front-end web designer I worked with the web team to plan, design, build, and maintain partner websites on a variety of scales by utilizing technologies like Node, React, HTML5, CSS3, JavaScript, Wordpress, and countless others. Throughout those projects, we would strive to use current best practices, explore new design methodologies, and tweak our tech stack (which technologies we used in development) to really refine and optimize our process from start to finish.
The web team utilized a very detailed and thorough process when approaching a new project. Each project went through countless hours of planning, wireframes and sitemaps, usability testing, accessibility testing (WCAG), user research, content audits, designing low and high fidelity mockups, coordinating stakeholder meetings, and launching - All in coordination with other teams who were subject matter experts in areas such as SEO, user/lead funnels, and with project managers who would oversee timelines and big-picture planning with the partners.
Louisville, Kentucky Area
MetaVision is based in Louisville, Kentucky and primarily focuses on serving the local community. We partner with non-profits and other charities to assist with their design, development, and marketing needs. Being independently operated, we have to be wholly self-sufficient, accountable, and very flexible while striving to meet the needs of our clients. Much of the work that we do involves operating with clients one-on-one, and adjusting projects or timelines to their needs on the fly.
Louisville, Kentucky Area
As part of an acquisition and reorganization, I was promoted to Visual Marketing Developer. My role was responsible for the planning, design, development, and maintenance of materials and assets for the company and its subsidiaries. I, along with my team, led the charge to incorporate forward-thinking methodologies into the workflow at many points of a product’s lifecycle, and incorporate more ethical and data-oriented approaches to the marketing and services of ASI’s product offerings. We worked directly with clients in order to plan, design, and launch projects according to timeframes determined by market conditions - Which could change on a day to day basis.
Drastically expanded role responsibilities and professional capabilities in my time at ASI. Growing from mainly design-oriented work to work that also included development, server maintenance, product and service design, and lifecycle management.
Fundamentally Redefined team design process to focus on IA, UX, and user-first guidelines when approaching design projects
Assisted junior and senior team members in developing professionally through Hubspot's certification programs and advocated for additional professional development through services such as Lynda, Google certifications, and Udemy.
Advocated for the research and replacement of excessively expensive service products with open source alternatives to assist in department budget allocations.
Employing my Inter-disciplinary skills meant I often helped the team with design, development, and media marketing workloads within the same day. I quickly learned to pivot and tackle challenges as needed throughout my workday.
Personally led various projects from ideation and discovery through to launch and maintenance with clients.