Founded a digital marketing agency initially targeting real estate agents to enhance online presence, evolving into a full-service web development firm building custom websites for diverse clients, achieving a 30% increase in lead generation within the first six months.
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Designed and developed tailored websites, including tinuskincare.com (luxurious skincare treatments with personalized facials, peels, and massages), joinsafeharbor.org (global Christian mission outreach for community development and spiritual support), clearhold.app (secure cryptocurrency escrow for real estate transactions), and annpale.com (platform for personalized video messages from Haitian creators with booking, delivery guarantees, and creator earnings), significantly improving clients’ digital engagement and resulting in a 40% boost in monthly site traffic.
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Directed video production strategies, creating content that yielded an average engagement rate of 18% across platforms.
Designed and prototyped a cashback investment app that automates the investment of credit card cashback rewards, integrating Plaid and Firebase to securely track transactions and manage user investment preferences in real time.
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Validated prototype through 35+ user interviews, achieving a 90% approval rate for seamless cashback-to-investment functionality, and implemented a scalable AWS-hosted backend to process and allocate cashback funds efficiently; project sunsetted after meeting key milestones.
