# Duygu Guzelderen Sisli > Product Designer | UX/UI Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/duygu As a seasoned Product Marketing Specialist, my work as a Product Designer utilizes a versatile skill set in communication, empathy, critical and creative thinking with an international background to understand users’ needs & pain points and generate user-centric solutions. My key skills include: - User Research (Competitor Analysis, User Interviews, Data Analysis) - User Flows & Journeys - Usability Testing - Design Language Systems/Style Guides - Prototyping - Figma, Adobe XD, Adobe Photoshop, Balsamiq, Miro, HTML Portfolio: duyguguzelderen.com Email: duyguguzelderen@gmail.com ## Work Experience ### Product Designer @ Corvus Insurance Jan 2022 – Jan 2023 | San Francisco Bay Area • Designed and developed user flows, features, and experiences that improved the efficacy and usability of Corvus' proprietary software 'The CrowBar' platform. • Solved variable problems by conducting user research and user testing, crafting flows, wireframes, and interactive prototypes with an iterative and collaborative method. • Participated in design thinking sessions. • Worked in agile cycles with product managers, engineers, and data scientists to define product strategy and executed project objectives. ### Product Designer @ Bridgit.io - The Internet of Ideas Jan 2021 – Jan 2021 | San Francisco Bay Area • Interviewed 6 users in 45-minute interviews to understand their pain points through 15 questions. • Analyzed usability test results to inform design decisions for the Bridger.live website. • Based on the ranked issues, created pixel-perfect design solutions on Figma. • Took the project from design concept to handoff to the engineering team. ### Workshops Program Coordinator @ The Crucible Jan 2019 – Jan 2020 | Oakland, California, United States • Reached record revenue in 2019 by observing a 110% increase by optimizing processes through automations on Google Docs and Salesforce and creating an environment that fosters great customer experience. • Managed team-building workshops for companies, schools, youth groups in a leading industrial art organization. ### Associate Researcher / Special Education Paraprofessional @ Butterfly Effects Jan 2018 – Jan 2019 | Oakland, California, United States • Researched and obtained pertinent data and insights into unique digital accessibility issues in UX by working with children affected by autism spectrum disorder. • Collaborated with the clinical supervisor and board certified behavior analyst. ### Senior Product Marketing Specialist @ Brightstar Corp. Jan 2017 – Jan 2018 • Increased Android phone sales by 30% from 2017 to 2018 through managing marketing road maps and supply chain processes of smart devices. • Purchased these devices from vendors to provide them to telecommunication companies such as Vodafone and alternative channels. • Managed selling strategies by being in contact with a sales manager, general manager, and regional representatives. These strategies included designing marketing campaigns, planning, stock management. ### Senior Product Specialist - (Department of Marketing Director) @ Turk Telekom Jan 2014 – Jan 2017 • Managed the launch of iPhone 7 and 7 Plus in Turkey in 2016 single-handedly. • Increased customer retention by 45% from 2015 to 2016 by developing and implementing marketing campaigns for iPhones. • Collaborated very closely with the Engineering team and other stakeholders to develop marketing campaigns. • Conducted pricing benchmarking studies for competitive positioning of smartphones and computers. • Coordinated marketing plans including ATL&BTL campaigns. • Implemented campaign tools to increase revenue, retention, acquisition, and penetration growth. ### Product Specialist - (Department of Sales Director) @ Turk Telekom Jan 2013 – Jan 2014 • Coordinated of distributor companies for sales activities. • Monitored the campaign budget of all device campaigns of Turk Telekom. • Worked together with key account manager in order to make arrangements for Turk Telekom dealers. • Updated the selling strategies, all marketing data, campaigns stock and selling reports. ### Product Specialist @ KVK Teknoloji Ürünleri Jan 2012 – Jan 2013 • Managed products & services for all sales channels (Retail [TIM Dealers & KVK Stores]and e-commerce [KVKMarket.com]. • Created, managed and reported B2B and B2C campaigns (Dealer Travel Campaigns, Huawei 10th Anniversary Campaign, EGAG [Eskisini Getir Akıllıyı Götür] Consumer Swap Campaign, KVKMarket consumer offers and campaigns, KVK Store consumer offers and campaigns). ### Project Manager @ ADAL PRODUCTION Jan 2010 – Jan 2012 • Managed all the year round special day events for 3 shopping malls located in Istanbul, Ankara and Bursa. • Increased number of customers by %50 from 2011 to 2012. • Established the necessary connections in order to make organizations for the customer portfolio. • Determined and implemented the marketing strategies to introduce the available and upcoming products. • Presented and sold the projects and created new opportunities regarding to the needs of the customers. ### English Language Teacher @ ISTANBUL CHAMBER OF COMMERCE PRIMARY SCHOOL Jan 2009 – Jan 2010 • Worked as an English Teacher in a public primary school. ### Guide & Assistant @ İKSV Jan 2007 – Jan 2008 • Worked as an English Guide in the 27th Istanbul International Film Festival. • Worked as an Art Assistant in the 10th Istanbul Biennial. ### Marketing Intern @ Sütaş Grubu Jan 2007 – Jan 2007 • Involved in planning marketing strategies for a certain product (Sutas Yogurt) in marketing department of the company. ## Education ### Multimedia Arts: Photoshop Berkeley City College Jan 2024 – Jan 2024 ### Graphic Design Fundamentals: Illustrator University of California, Berkeley Jan 2024 – Jan 2024 ### UX/UI Design CareerFoundry Jan 2020 – Jan 2021 ### Intro to UX Design in User Experience Design CareerFoundry Jan 2020 – Jan 2021 ### Academic Reading and Writing City College of San Francisco Jan 2018 – Jan 2018 ### BA in Business Administration (English) Istanbul University ## Contact & Social - LinkedIn: https://linkedin.com/in/duygu-g - Portfolio: https://www.duyguguzelderen.com/ --- Source: https://flows.cv/duygu JSON Resume: https://flows.cv/duygu/resume.json Last updated: 2026-03-25