# Dylan Deyo

> Senior Product Designer | Expert across usability & accessibility | data analysis, user testing, and strategic insights to simplify user experiences

Location: Brooklyn, New York, United States
Profile: https://flows.cv/dylan

I'm a product designer with experience working on core app experiences and full-funnel initiatives. My expertise is at the intersection of holistic user experience, product strategy, and graphic design. Through data-informed strategy and creative ideation, I craft thoughtful experiences that are both empowering to users and optimized for business Growth.

## Work Experience
### Senior UX Designer @ Verizon
Jan 2024 – Present

### Product Design Lead @ SNOW COSMETICS LLC
Jan 2023 – Present
- Partnered with the Product Manager and Director of Engineering to maintain and prioritize the product 
roadmap, which included impact analysis, evaluating design and developer feasibility, defining success 
metrics, and securing stakeholder buy-in for each initiative. 
- Increased average order value (AOV) by 5.28% and value per user (VPU) by 5.83% by leading the design and temporization of product detail pages with interchangeable sections, resulting in a +0.52% conversion rate lift. 
- Introduced and administered user testing and research to uncover usability issues, user perception, and mental models. 
- Founded and maintained a comprehensive systems UI library in Figma with dynamic components, which 
improved design consistency, developer efficiency, and designer-to-developer handoff. 
- Elevated brand image by leading a visual rebrand, directing photoshoots, and writing user-focused copy to build customer trust, loyalty, and engagement.

### Product Designer @ Grubhub
Jan 2022 – Jan 2023 | New York, New York, United States
- Implemented a comprehensive design and content strategy for Grubhub's soon-to-launch official homepage, tailored to optimize business Growth and acquire new users.
- Designed dynamic interchangeable templates to showcase location-based content on SEO landing pages, which yielded a 32% boost in conversion rate (CVR).
- Devised a robust cross-functional Growth ‘download the app’ strategy spanning across entire user journey with the primary objective of boosting downloads and user adoption of Grubhub’s native app.
- Fostered collaboration with the Menu team to define opportunities and design initiatives for the Yelp and Grubhub partnership in efforts to inspire diners to order from a new restaurant.
- Crafted test plans and administered multi-variant UserTesting experiments to obtain usability insights and gauge user perception of new features, most notably the password-free sign-in functionality.

### Product / UX Designer @ Thesis
Jan 2020 – Jan 2022 | Brooklyn, New York, United States
- User Experience (UX) Designer & Digital Product Designer: Figma, Sketch, Adobe XD
- Design foundational user interface components and patterns to enable team to perform quick iterative tests, and deliver quality user experiences for fast scaling clients.
- Perform quality assurance on functionality and styling of built landing pages by writing code modifications for developers before deployment. 
- Cross-departmental collaboration with senior management, strategists, and developers to create design experiences that increase sales and conversions for clients (B2B + B2C) and internal sales team.

### Digital Designer @ Freelance
Jan 2015 – Jan 2022

### UX Designer & Software Support Director @ galleryManager
Jan 2019 – Jan 2019 | Chelsea, NY
- Identified operational issues with client websites as well as galleryManager inventory accounts and relay issues to developers. 
- Upheld client expectations on deliverables and timelines for websites and new product features for galleryManager and managed replies to client questions, inquiries and troubleshooting issues. 
- Managed 80 websites to comply with Americans with Disabilities Act (ADA).
- Identified areas of improvement in the galleryManager product and created wireframes to improve user experience.

### Archivist Intern @ Greene Naftali
Jan 2018 – Jan 2019 | Manhattan, New York, United States

### Brand and Marketing Director @ The New York Restaurant
Jan 2015 – Jan 2018 | Catskill, NY

### Gallery Assistant @ Jack Shainman Gallery
Jan 2015 – Jan 2018 | Kinderhook, NY

### Design Intern @ Spotty Dog Books & Ale
Jan 2013 – Jan 2013 | Hudson, NY


## Education
### Certificate in Digital Product Design and Management
Pratt Institute

### Bachelor of Arts (BA) in Graphic Design, Art History
Purchase College, SUNY


## Contact & Social
- LinkedIn: https://linkedin.com/in/dylandeyo

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Source: https://flows.cv/dylan
JSON Resume: https://flows.cv/dylan/resume.json
Last updated: 2026-02-23