# Dylan Hindenlang > Principal UI Designer | Brand Builder | Creative Lead Location: San Francisco Bay Area, United States Profile: https://flows.cv/dylanhindenlang Hi, Iโ€™m a visual designer and empathetic leader with over a decade of experience building brand identities, UI designs, and marketing campaigns for digital platforms. Alongside my hands-on design work, Iโ€™ve led cross-functional art and design teams, providing clear art direction and supporting creatives in fast-paced, collaborative environments. I love weaving storytelling into design to create user experiences that are intuitive, immersive, and memorable. ## Work Experience ### Principal UI Designer @ Zynga Jan 2025 โ€“ Present | San Francisco Bay Area ### Senior Art Manager @ Product Madness ๐Ÿ“ฑ๐ŸŽฎ Jan 2023 โ€“ Jan 2024 As Senior Art Manager, I led a global team of multidisciplinary creatives, overseeing art direction for two high-profile mobile titles. I worked closely with directors and stakeholders to align creative vision with business goals, ensuring projects were delivered on time, within scope, and to the highest quality standards. I also implemented a career progression strategy to support team development, mentored new managers, designers, and artists, and strengthened cross-team collaboration by improving project pipeline documentation. By balancing operational efficiency with creative innovation, I drove the success of multiple projects and enhanced the player experience. ### Art Manager @ Big Fish Games Jan 2021 โ€“ Jan 2023 | San Francisco Bay Area As Art Manager for the Visual Design team, I balanced both leadership and hands-on design responsibilities. I led a team of designers in creating production-ready assets for new and legacy mobile titles, while also serving as the lead visual designer on an R&D mobile project. Collaborating closely with project directors and the broader art team, I developed cohesive brand identities, icon systems, gameplay UI, and visual systems for liveops and player-facing communications. As a manager, I mentored senior and junior designers, guiding them in refining their skills and ensuring their work aligned with the studioโ€™s player-centric creative vision. I also played a key role in R&D, developing and patenting innovative mobile UI experiences for core gameplay mechanics. ### Senior Graphic Designer @ Big Fish Games Jan 2018 โ€“ Jan 2021 | Oakland, CA As a Senior Graphic Designer, I designed industry-leading branding, UI, liveops, and marketing content for multiple established and experimental mobile titles. I collaborated closely with the UX team to transform wireframes into compelling and intuitive visual experiences. I also templatized production processes to accelerate development timelines and enhance art production quality. Additionally, I helped manage our team's content cadence pipeline by approving fellow designers' work, scheduling tickets, and mentoring junior and mid-level designers to optimize their workflows and develop their design skills. ### Graphic Designer II @ Big Fish Games Jan 2017 โ€“ Jan 2018 | Oakland, CA Designed compelling visual assets for two live-service mobile games, including logos, promotional graphics, email campaigns, social media posts, and in-game engagement events. Collaborated with senior designers and marketing teams to ensure that our visual materials aligned with established brand identities and resonated with players. ### Graphic Designer @ Big Fish Games Jan 2016 โ€“ Jan 2017 | Oakland, CA ### Graphic Designer @ University of San Francisco Jan 2013 โ€“ Jan 2015 As a Graphic Designer for my university, I developed a new logo and brand identity for the Learning and Writing Center and designed a range of promotional materials, including posters, flyers, brochures, and manuals. I collaborated with faculty and staff to create customized designs that promoted university resources and events, enhancing student engagement and university life. I also worked on special promotions for performances in Music, Theater, and Dance, designing event tickets, banners, and other marketing materials for the department. ### Lead Tutor @ University of San Francisco Jan 2013 โ€“ Jan 2015 As Lead Tutor for the Learning and Writing Center, I worked with the program Director to evaluate staff performance and facilitate training programs. I helped tutors achieve CRLA certification and ensured high-quality educational support for the student body. Additionally, I managed the hiring process for new tutors and oversaw scheduling for a team of 50+, optimizing appointment management and overall efficiency. ### Humanities Tutor @ University of San Francisco Jan 2011 โ€“ Jan 2014 Helped students create effective study habits and note-taking strategies as well as reinforce their understanding of the subject material to thrive in a classroom environment. ### Front Desk Worker @ University of San Francisco Jan 2013 โ€“ Jan 2014 | San Francisco Bay Area Operated the front desk, directed calls, filed paperwork, and assisted students in making appointments utilizing TutorTrac. ### Conversational Tutor @ University of San Francisco Jan 2011 โ€“ Jan 2013 Supported students in developing their American Sign Language (ASL) skills by facilitating and evaluating student discussions in ASL. ### First-Year Seminar Assistant @ University of San Francisco Jan 2012 โ€“ Jan 2012 Mentored first year students in campus life and affairs as well as assisted in the preparation of course material. ## Education ### Bachelor of Arts - BA in Graphic Design University of San Francisco ### Bachelor of Arts - BA in Fine and Studio Arts University of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/dylan-hindenlang --- Source: https://flows.cv/dylanhindenlang JSON Resume: https://flows.cv/dylanhindenlang/resume.json Last updated: 2026-04-13