•Originally hired as a UX designer responsible for end-to-end design for an AI education web app, including wireframes, prototypes, user interviews, and testing.
•Evolved role to create and define brand identity, including logo design and brand guidelines.
•Developed marketing materials, including motion graphics and promotional content, in collaboration with the marketing team.
•Actively contributed to the codebase, updating Tailwind CSS configuration files and developing the landing page using React, TypeScript, Next.js, and Tailwind CSS.
•Collaborated closely with developers as both a designer and engineer, ensuring seamless integration of design and development efforts.
•Conducted usability testing and user feedback sessions to refine and enhance the user experience.
•Worked cross-functionally with marketing and development teams to align design and product goals, ensuring cohesive and effective project outcomes.
