Led creative, brand, visual, and motion for GTM Operations, supporting 5000+ global users across LinkedIn’s three business lines (LTS, LMS, and LSS). Built scalable brand/design systems, clarified workflows, and delivered high-impact creative across programs and channels.
Selected Achievements
•Built Blueprint, a GTM Enablement program, brand system adopted by 200+ stakeholders, improving consistency and reducing production time by 25%.
•Designed OnRamp onboarding experience and creative assets, improving new-hire comprehension and reducing ramp time by 20%.
•Developed Tools Ecosystem Hub, one of LinkedIn’s most-visited internal platforms with 1000+ monthly users.
•Delivered internal comms/campaigns, videos, and product narratives, strengthening program clarity and adoption.
Core Responsibilities
•Led end-to-end creative direction across brand, visual, and motion deliverables.
•Partnered with copy, UX, PM, and strategy to align creative approach with business goals.
•Built scalable templates, assets, and guidelines used by 3 business teams across GTM Operations.
•Provided hands-on art direction and production process across video, motion, and design.
•Mentored junior/mid-level creatives; managed agency partners as needed.