# (Dylan) Yi Liang > Creative Design Lead, Brand / Visual / Motion, UX | Ex-LinkedIn, Ex-Google Location: San Francisco, California, United States Profile: https://flows.cv/dylanyiliang I am a hands-on strategic designer blending systems and creativity. I help solve business challenges through creative solutions across brand, visual, motion, UX, video, and AI tools. Over 10 years of creative experience, my focus is on making the technical world more human, authentic, and user-friendly for end users and audiences. https://dylanliangportfolio.framer.website/ ## Work Experience ### Creative Lead, Brand / Visual / Motion @ LinkedIn Jan 2022 – Jan 2025 Led creative, brand, visual, and motion for GTM Operations, supporting 5000+ global users across LinkedIn’s three business lines (LTS, LMS, and LSS). Built scalable brand/design systems, clarified workflows, and delivered high-impact creative across programs and channels. Selected Achievements • Built Blueprint, a GTM Enablement program, brand system adopted by 200+ stakeholders, improving consistency and reducing production time by 25%. • Designed OnRamp onboarding experience and creative assets, improving new-hire comprehension and reducing ramp time by 20%. • Developed Tools Ecosystem Hub, one of LinkedIn’s most-visited internal platforms with 1000+ monthly users. • Delivered internal comms/campaigns, videos, and product narratives, strengthening program clarity and adoption. Core Responsibilities • Led end-to-end creative direction across brand, visual, and motion deliverables. • Partnered with copy, UX, PM, and strategy to align creative approach with business goals. • Built scalable templates, assets, and guidelines used by 3 business teams across GTM Operations. • Provided hands-on art direction and production process across video, motion, and design. • Mentored junior/mid-level creatives; managed agency partners as needed. ### Global Creative/Comms Co-lead for Out@in Employee Resource Group @ LinkedIn Jan 2021 – Jan 2023 | San Francisco, California, United States ### Sr. Creative Designer @ LinkedIn Jan 2020 – Jan 2022 | San Francisco, California, United States ### Sr. Motion Graphics Designer on site Google @ Hook Jan 2018 – Jan 2020 | San Francisco, California ### Sr. Motion Graphics Designer via Hook @ Google Jan 2018 – Jan 2020 | San Francisco Bay Area Senior motion designer embedded with Google’s Consumer Apps marketing team, creating campaign, social, and in-product motion assets for Google Maps, Search, Assistant, Photos, Messages and more. Selected Achievements • Produced motion for Google Search 2018 and Google Multi-App 2019 global campaigns. • Built motion assets adopted across 5+ consumer apps’ comms, press, onboarding, and social media. • Designed motion storytelling for the Google Account Overview landing page that highlights 9 product features. • Created app-store and feature videos that increased feature comprehension. Core Responsibilities • Designed animations, explainers, and motion systems for product and marketing teams. • Collaborated with creative directors, marketers, PMs, and UX to shape visual and motion narrative clarity. • Produced storyboards, prototypes, and high-fidelity motion assets for global launches. ### Creative / Visual / Motion Graphics Designer @ PicsArt Inc. Jan 2016 – Jan 2018 | San Francisco, California Achievements • Created visual and motion assets featured on the App Store and Google Play, reaching 500k+ users. • Built internal design and production workflows adopted by 40+ teammates, improving quality and efficiency. Responsibilities • Designed marketing media, brand assets, and product videos across product and marketing channels. • Interpreted research insights and product strategy into brand, visual, and motion storytelling. ### Freelance Visual / Motion Graphic Designer / Editor @ Freelance Jan 2014 – Jan 2016 | San Francisco T-Mobile · Cisco · Salesforce · TransUnion · Swrve · Grand Hyatt · Filmless · The Palace Hotel Produced graphics, branded videos, explainers, and motion assets from storyboard to final delivery. ## Education ### Master of Arts (M.A.) in Multimedia Communications Academy of Art University Jan 2011 – Jan 2014 ### Advanced Motion Methods School of Motion ### Explainer Camp School of Motion ### Bachelor of Arts (B.A.) in Art Design Nanchang University Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/dylanyiliang --- Source: https://flows.cv/dylanyiliang JSON Resume: https://flows.cv/dylanyiliang/resume.json Last updated: 2026-03-30