Analyzed customer data, including questionnaire, transactional, and web traffic data – to determine how to serve customers better; Conducted in-depth customer interviews; Synthesized findings from customer interviews and presented to senior executive team.

Conducted in-house market research with Digital, Product, and IT teams; Created and standardized engagement setup procedure for all First Quadrant Advisory (FQA) projects; Developed and storyboarded slides for client deliverables.