Led end-to-end design for Chegg.com.mx, driving the company’s first international expansion, designed and launched a new practice experience on Chegg.com, and contributed to repositioning Chegg as a full learning platform.

Defined product strategy and designed prototypes in a 0→1 startup environment for a generative AI meme creation app, collaborating directly with co-founders on positioning and experience direction.

Led product design for a regulated B2B hydrogen marketplace, combining user research with UX strategy to guide core product decisions in a complex, compliance-heavy industry.

Redesigned brand identity and website, resulting in a 41% increase in class registrations.

Led user surveys and design initiatives that enhanced student engagement and strengthened brand consistency across classes and events.