# Eda Goksel Jackson > Product Design Leader with a background in brand design, shaping end-to-end experiences for 0→1, growth, and global expansions. | MBA in Design Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/edagokseljackson I’m a Lead Product Designer with 15+ years of experience with a background in brand design and strategy. At Chegg, I led localization design and global expansion, driving the company’s first international launch and creating a UX playbook to accelerate rollouts across markets. I also designed a new practice experience that boosted engagement and repositioned Chegg as a learning platform. Beyond EdTech, I’ve built 0→1 platforms across industries: a clean energy marketplace for B2B trading, a local commerce platform for florists and farmers, and a permitting platform streamlining CALGreen compliance for builders and cities. I co-founded a generative AI app, launched an "AI × Design" series, and built an internal GPT for design critiques that sparked new ways of collaborating. I thrive at the intersection of product, brand and strategy—mentoring designers, leading cross-functional collaboration, and exploring how design and technology can unlock new possibilities in complex, regulated industries. When I’m not designing experiences, I'm on adventures with my two kids, checking out concerts, hiking under full moons, learning to drum, and exchanging insights with early-stage founders. Let’s connect! ## Work Experience ### Head of Design @ Your360 AI Jan 2025 – Present | San Francisco Bay Area ### Lead Product Designer @ Chegg Inc. Jan 2024 – Jan 2025 | San Francisco Bay Area Led end-to-end design for Chegg.com.mx, driving the company’s first international expansion, designed and launched a new practice experience on Chegg.com, and contributed to repositioning Chegg as a full learning platform. ### Co-founder & Product Design Lead @ Makee Jan 2023 – Jan 2024 | San Francisco Bay Area Defined product strategy and designed prototypes in a 0→1 startup environment for a generative AI meme creation app, collaborating directly with co-founders on positioning and experience direction. ### Product Design Lead @ Phoenix Hydrogen Jan 2022 – Jan 2023 | San Francisco Bay Area Led product design for a regulated B2B hydrogen marketplace, combining user research with UX strategy to guide core product decisions in a complex, compliance-heavy industry. ### Design Lead @ The Writing Salon Jan 2018 – Jan 2022 | United States Redesigned brand identity and website, resulting in a 41% increase in class registrations. Led user surveys and design initiatives that enhanced student engagement and strengthened brand consistency across classes and events. ### Product Design Lead @ Gather Flora Jan 2022 – Jan 2022 | San Francisco Bay Area Directed product design enhancements for a local floral marketplace, improving usability, onboarding, and overall user engagement for both buyers and vendors. ### Product & Brand Designer @ Greenmetry Jan 2021 – Jan 2021 | San Francisco Bay Area Developed full brand identity, naming, and marketing site for a startup simplifying CALGreen building compliance, shaping early positioning in the sustainability space. ### Creative Director @ Hack Reactor Jan 2015 – Jan 2018 | San Francisco Bay Area Redesigned website and admissions portal, improving clarity of user journeys for prospective students and boosting conversion. Restructured brand architecture post-acquisition, unifying multiple bootcamps under a cohesive identity system. ### Graduate Assistant @ California College of the Arts Jan 2015 – Jan 2015 Brand Strategy (Spring) -- Rana Cho (Instructor) ### UX Design & Brand Strategy Fellow @ Free Range Jan 2013 – Jan 2014 | Oakland, CA Clients: ACLU, Autodesk, Accela, Inc., Mentors, Inc. • Played a key role in forming the internal UX Department as part of the studio. • Created an internal UX Design guide. • Designed wireframes for clients’ website. • Developed frameworks for client discovery workshops. • Market and design research. • Provided brand strategy support for client projects. ### Senior Graphic Designer @ Wells Fargo Jan 2005 – Jan 2012 | San Francisco Bay Area Community murals, visual design, brand strategy and team management ## Education ### Master of Business Administration - MBA in Design Strategy California College of the Arts ### Bachelor of Arts - BA in Graphic Design Mimar Sinan University of Fine Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/eda-goksel-jackson - Portfolio: http://www.edajackson.com --- Source: https://flows.cv/edagokseljackson JSON Resume: https://flows.cv/edagokseljackson/resume.json Last updated: 2026-04-13