PerimeterX is the leading provider of application security solutions that keep digital businesses safe. Delivered as a service, the company’s Bot Defender, Code Defender and Page Defender solutions detect risks to your web applications and proactively manage them, freeing you to focus on growth and innovation. The world’s largest and most reputable websites and mobile applications count on PerimeterX to safeguard their consumers’ digital experience. PerimeterX is headquartered in San Mateo, California and at https://www.perimeterx.com.

Develop and implement the company's web-based marketing strategy to promote the company's brand, attract visitors and potential leads. Creating and delivering on a comprehensive marketing plan that drives sales and customer results. This includes market segmentation, a deep understanding of customer needs across the buyer’s journey, integrated marketing campaigns, case studies, partner programs and events.

Responsible for inbound and outbound messaging for PayPal.com

• Oversee the day-to-day platform, content management, custom integrations and operations of the website and its service

• Work and coordinate with cross-functional teams and stakeholders to scope, build, and design campaign-related web properties to drive lead generation (e.g. event microsites, advertising landing pages, sales programs, email campaigns etc.)

• Deliver marketing tools and associated technology end to support a wide variety of marketing campaigns

• Analyze web interactions using various web analytic tools – and contribute towards a better user experience, growing lead generation, and a higher conversion rate, across the website

• Ownership and responsibility to maintain and grow existing system integrations associated with the website – real-time personalization, data-append, marketing automation, CRM and analytics

• Oversee the user experience to provide consistency, simplicity and value while supporting corporate guidelines and corporate objectives to drive customer acquisition, sales and retention as well as market awareness

• Handle all the day-to-day changes on the public and partner sites

• Optimize and continuously improve the website for Search Engines; apply SEO best practices throughout the site

• Responsible for reviewing and recommending hosting and performance optimization strategies

• Engage with external design and development teams as well as internal resources to deliver projects from concept and beyond (analyze, design, build, test, implement, support)

• Advise marketing as well as other relevant departments within the company on emerging web-based and mobile technologies, their potential use and benefits. Includes competitive research to determine how peer firms may be using these technologies

• Act as the business owner to plan, maintain, develop, and evolve corporate and partner websites, including managing the ongoing project queue, all vendors/contractors, and resource allocation

• Manage and maintain external facing websites - corporate web site (PHP), partner site (DotNetNuke), support site (DotNetNuke), Airheads (online web forum using Drupal and vBulletin), training portal, and three co-branded web portals, and internal websites – corporate intranet (SharePoint 2007), sales intranet (SharePoint 2007) and IT intranet (SharePoint 2013).

• Managed multi-lingual versions of the corporate website and Airheads.

• The role involved meeting with the business community, gathering requirements, managing expectations, articulating the requirements to offshore / onsite developers, creating a project plan to track progress and for apprising program sponsorship team, risk mitigation, managing the testing lifecycle and coordinating the project launch.

• Responsible for leading the CDN implementation project for all Aruba’s public facing web sites and portals. This includes: define the problems, putting together a scope of work, evaluate each vendors, stage and test their solutions, going through vendor selection process, provide upper management with the final candidates, provide pros and cons with each candidates and work with both web team and infrastructure team to implement the solutions.

• Manage and drive the corporate web redesign project to completion within three months.