• Integrated Course Hero systems with the Braze Customer Engagement Platform, which supports our transactional emails, push notifications, and in-app messages. Set up periodic and realtime customer data updates using an event-driven architecture (EDA).

• Increased the latency, throughput, and availability of the marketing microservice by working cross-functionally with multiple teams, including DevOps.

• As scrum master, led scrum ceremonies and improved the efficiency and effectiveness of our development team processes. Solicited periodic feedback from the team, then implemented and tracked changes.

• Supported record-breaking traffic and sales in Q4 2020 by replatforming the legacy, monolithic PHP-based e-commerce cart into a React/Node single-page application. Shipping addresses with verification, shipping methods, integrating taxes, gifting, subscribe & save, a credit system, and support for various promo code types.

• Replatformed customer account and subscription management systems into React/Node. Managing subscriptions and orders, toggling product features, updating account information, resetting passwords.

• Partnered with cross-functional teams, including Product and Marketing, to integrate KiwiCo systems with the Iterable Growth Marketing Platform. Empowered Email Marketing team to create revenue-generating workflows (abandoned cart emails, renewal campaigns, etc.). Nearly eliminated the need for engineering resources for email marketing efforts.

• Increased conversion and expanded the company’s market through internationalization efforts via country-based website customization, currency conversions, and supporting more shipping countries.

• Designed, implemented, and tested customer retention systems to graduate customers from one product line to another.

• Cut shipping costs and erroneous shipping address issues by using the SmartyStreets API to give more detailed shipping address error feedback to customers during checkout.