# Eddie Cho > Lead Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/eddiecho I ship designs for network engineers and architects. My superpowers include solving complex workflows, empowering cross-functional partners, and driving products to market. Oh yeah, and some sprinkles of pixel-pushing. Specialties: Information Architecture, Systems, Design Leadership, Strategy, Mentoring ## Work Experience ### Lead Product Designer, AI for Data Centers @ Cisco Jan 2024 – Present Lead designer of Cisco Nexus HyperFabric AI, an AI-native tool for architects to design,deploy and operate AI infrastructure. https://www.cisco.com/site/us/en/products/networking/data-center-networking/nexus-hyperfabric/hyperfabric-ai/index.html ### Senior Product Designer, Security @ Cisco Jan 2023 – Jan 2024 Simplifying the process of securing networks for businesses and their remote workers. Learn more about SASE and Secure Connect at: https://www.cisco.com/c/en/us/products/plus-as-a-service/secure-connect.html ### Adjunct Instructor - School of Interaction & UI/UX Design @ Academy of Art University Jan 2023 – Present | San Francisco, California, United States ### Interaction Designer, Site Reliability @ Google Jan 2021 – Jan 2023 Designing incident management experiences for Site Reliability Engineers. Learn more at: https://sre.google/ ### UX Design Mentor @ Springboard Jan 2020 – Jan 2021 Helping and guiding the next generation of UX and product designers on a 9 month intensive UX/UI course. ### UX Designer, Intent-Based Networking @ Cisco Jan 2019 – Jan 2021 | San Jose, California Designing experiences and user interfaces for Cisco DNA Center, focusing on Software-Defined Networking (SDN). As part of the Software-Defined Access (SD-Access) design group, I specialize in the product design of Fabrics and Virtual Networks (VN), key engagement drivers of the core SD-Access and network automation experience within Cisco DNA Center. What is SDN and Intent-Based Networking? https://www.cisco.com/c/en/us/solutions/intent-based-networking.html ### AV Tech & Design @ Amazon Jan 2017 – Jan 2019 | Palo Alto ### Designer, Growth Marketing @ Robolink Jan 2016 – Jan 2017 | San Francisco Bay Area, Seoul, San Diego ### Designer, Freelance @ Freelance, self-employed Jan 2014 – Jan 2016 | San Francisco, Seoul • Designed and developed websites for startups, consultancies, and small businesses. • Produced social media videos to help local businesses increase engagement in online campaigns. • Produced Kickstarter campaign videos for startups to raise over $200,000 . • Provided video editing services for events, private parties and trips. Services: - Wordpress/Squarespace design - Production (Branding, Creative, Videos) - Content Strategy and management - Online ad campaigns. ### Designer, Growth @ Day2Life inc. Jan 2016 – Jan 2016 | Seoul ### Product Designer @ KPOP UNITED Jan 2015 – Jan 2015 | Seoul • Designed UI patterns and interaction models of Krowdpop’s desktop and mobile site. • Created design templates of components and defined grids for desktop & mobile, reducing development time by 30%. • Created style guide to communicate brand language, correct typographic scale, and globally reduce unnecessary CSS classes by 45%. • Led usability interviews and analyzed feedback from K-pop fans and promoters to simplify web user flow by 25%. • Designed mockups using Sketch, Photoshop, and Illustrator. • Collaborated with JW8 Entertainment and AOMG to design ticket purchase flow for concert attendees. ### Web Designer @ VentureSquare Jan 2014 – Jan 2015 ### Editor, Content Management @ CBS Interactive Jan 2013 – Jan 2014 • Designed hero banners, newsletters, and graphics for CNET, CHOWHOUND and Download.com that attracted over 220M monthly views. • Campaigned for videos to be a standard placement on Download.com product page, growing it into a permanent revenue driver. •Managed 4 direct reports to produce 360+ software reviews and 200+ videos per month. ### Associate Producer @ CBS Interactive Jan 2012 – Jan 2013 | San Francisco ### Assistant Producer @ CBS Interactive Jan 2011 – Jan 2012 ### Media Lead @ Kollaboration SF Jan 2012 – Jan 2013 | Bay Area • Produced original music and directed music videos to promote talent showcase with 1,200+ attendees. ### Organizer @ TEDx Embarcadero Jan 2011 – Jan 2011 • Planned and scheduled operation of 200+ attendee event. • Worked with agencies and property owners to secure venue for TEDx Embarcadero. • Filmed TED speakers and edited videos while following TED guidelines. • Managed marketing content and email lists to promote and track attendees. • Managed TED Youtube channel, generating combined 9,000+ video views. ### Engineering Intern @ City of Carlsbad Jan 2009 – Jan 2010 • Researched city design specifications and modified construction drawings in AutoCAD • Analyzed flow rates of water reserve towers with the Carlsbad Municipal Water District. • Prepare construction cost estimates • Perform utility mark outs for Dig Alerts • Perform field verification of demolition plans • Design reinforced concrete pipes for future storm drains ### Design Member @ California Institute for Telecommunications and Information Technology Jan 2009 – Jan 2009 • Communicated progress in front of sponsors and professors through bi-weekly presentations. • Designed a cost effective, alternative tracking unit for the StarCAVE VR room to save $9,000. • Eliminated unsafe laser mounting spots and incorporated results into fixed encasement design. ### Intern @ Cannon Advanced Designs Incorporated Jan 2008 – Jan 2009 Gained experience in Solidworks as well as engineering design. •Updated CAD models and DWGs of the ATPM Paywerks Toll Machine on AutoCAD and Solid Works. •Maintained bill of materials and organized drawing assemblies into catalogs. •Updated redline changes from previous machine part drafts in AutoCAD. ### Student Volunteer @ Kaiser Permanente Jan 2002 – Jan 2005 ## Education ### B.S in Mechanical Engineering UC San Diego Jan 2005 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/eddiecho1 --- Source: https://flows.cv/eddiecho JSON Resume: https://flows.cv/eddiecho/resume.json Last updated: 2026-03-25