# Eddy W.

> Product UX leader. Developing high-quality experiences and people

Location: Concord, California, United States
Profile: https://flows.cv/eddyw

I am a multidisciplinary product UX leader. My diverse background has provided me opportunities to shape and solve complex problems for many users and clients such as Target, Apple, Microsoft, Verizon, AT&T, Sprint and Samsung.

I am passionate about developing both experiences and people.

Player/coach. I lead by example, and prioritize a diverse and inclusive culture that motivates and inspires others to do their best work.

I am pragmatic and empathetic and believe the only thing that matters in software is the emotions, attitudes and behaviors of the user. My special talent is synthesizing any concepts on a paper napkin and turning them into shippable, usable products.

## Work Experience
### Head of Product UX & Design - Consumer & Merchant platforms @ Wish
Jan 2022 – Present | San Francisco, California, United States
Lead and empower a team of amazing designers across all business functions (Consumer & Merchant) building products generating $278m in annual revenue and reaching over 124 million global users.

### Product UX Leader for Omni & Stores of the Future @ Gap
Jan 2021 – Jan 2022 | San Francisco Bay Area
Developing the long terms strategy and vision for Omni-Channel, stores of the future, among other very interesting future forward surprises (NFT/Blockchain).

### Director of Product Design UX @ Target
Jan 2019 – Jan 2021 | San Francisco Bay Area
Developing the long term UX vision and strategy for Connected Commerce  and Omni-Channel. Help drive the 3rd party services, payment financing and subscription space within Target for both digital and stores.

### Director of User Experience and Architecture (Target) @ Consensus Corporation
Jan 2017 – Jan 2019 | San Francisco Bay Area
Developing long term vision strategy for the future innovations. Connected Commerce/Omni-channel/Multiplex in the cloud.

-Organization building (talent/culture)
-Product strategy
-User experience
-Product design
-Mobile strategy

Prototyping and POCs. UX/UI + Design + Front-end + APIs + DB + Hardware + Operations.

### Sr. Manager of User Experience & Front-End Development (Target) @ Consensus Corporation
Jan 2014 – Jan 2017 | San Francisco Bay Area
Connected Omnichannel Commerce and solution in the cloud

### Sr. Manager of Product Development and User Experience (Brightstar/Softbank) @ Consensus Corporation
Jan 2013 – Jan 2014
Consensus Corp is the multi-channel retail services division of Brightstar Corporation, the world’s largest specialized wireless distributor and a leading global services company, serving mobile device manufacturers, wireless operators and retailers, with a presence on six continents.

### CoFounder @ GeekSweets
Jan 2012 – Jan 2016 | Orlando, Florida Area
GeekSweets is a chocolate development and manufacturing company with emphasizes on licensing and reverse-branding.

### Lead UX/UI Designer & Developer @ LetsTalk.com
Jan 2012 – Jan 2013 | San Francisco Bay Area
LetsTalk.com is an online retailer and comparison shopping site that enables consumers to research, compare and buy cell phones and plans from the top wireless providers and manufacturers. LetsTalk also hosts private label stores for major consumer brands.

### Cofounder - Web Producer/CTO @ WM Media
Jan 2008 – Jan 2013

### Principal UX Designer & Front-end Developer @ CodeSherpas Inc
Jan 2010 – Jan 2012

### Principal Solutions Architect @ Metallurgy
Jan 2008 – Jan 2009


## Education
### Master's degree
San Diego State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/eddy-w-4517ba13

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Source: https://flows.cv/eddyw
JSON Resume: https://flows.cv/eddyw/resume.json
Last updated: 2026-04-13