I am a front end engineer who is interested in performance optimization, scalability, and clean code. I can also say I have handled the challenges to architecting features and identifying requirements for the backend API quite well. My passions inside the office often translate outside the office.
New York, New York, United States
2021 — 2024
✔ Contributed to user segmentation feature (targeted experiences) to enable businesses to target users by geolocation and rearchitected data dashboards for scalability.
✔ Implemented user flow improvements including authenticated sign-in flow, dashboard user interfaces and streamlined segment creation, which was flagged as a significant improvement that increased efficiency when the product team demoed segments to ICPs.
✔ Increased e2e test coverage by writing e2e tests in playwright for business-critical features to support automated smoke testing and facilitate continuous integration/continuous deployment.
✔ Managed an impactful A/B/C pricing experiment, investigating the impact of discounts (25% off) and lower pricing ($29/month) on subscription rates. Generated a significant 9% reduction in churn rate during a 10-day free trial.
✔ Managed A/B/C pricing experiment, to investigate how discounts and subscription plan pricing influence subscription rates. Winning cohort had an 8.27% increase in 24-hour trial ratio. Impacted company's pricing strategy.
✔ Led technical implementation of A/B experiment to optimize user funnel into marketing page, resulting in a 7% increase in trial rate, 4% increase in trial activation rate, and a 4% increase in install-to-activation.
✔ Developed a subscription bundling service feature to purchase ability to publish pages at scale, for scalable, no-code visual page building.
✔ Spearheaded a site manager feature that enabled version control for ecommerce stores, supporting asynchronous store deployments for users with globally distributed teams.
✔ Contributed to the shogun CLI developer tool, enabling internal and external developers to compile, build and run ecommerce stores partnered with Shogun.
✔ Mentored junior engineers on code guidelines, product development and UX/UI best practices.
2020 — 2021
✔ Led a CMS (content-management system) sorting feature that enabled populating CMS content into templates, sorting content by date, limiting results and including or excluding draft content. As a result, 100% of users could dynamically integrate CMS data.
✔ Orchestrated cross-functional collaboration among product, design, engineering, and data teams.
✔ Identified and resolved critical constraints and product requirements by facilitating asynchronous and synchronous discussions to prioritize time-to-value.
✔ Spearheaded the development of an innovative drag-and-drop form control prototype, utilizing mocked data, types, and hooks. This scaffolded front-end architecture and provided clear insights into back-end API requirements to ensure parallel execution of engineering tickets.
✔ Advocated for maintainability and best practices by writing a spike on the model-view-model architectural pattern and how to leverage it in the frontend codebase.
✔ Advocated for guidelines on feature flag usage, leading to a lightning talk on feature flagging, update to company code guidelines and implementation of feature flag best practices.
✔ Analyzed frontend architecture needs, goals, and risks; championed the adoption of the MVVM approach, resulting in a seamless transition and enhanced development efficiency; visualized the new structure using a detailed Miro diagram. Led to incremental adoption within the frontend codebase and stabilized integration tests.
✔ Created geospatial apps for clients including DC Office of Zoning (DCOZ), National Geographic, World Resource Institute (WRI), New York Botanical Garden (NYBG) & Coast Community College District (CCCD)
✔ Created geospatial apps for clients including DC Office of Zoning (DCOZ), National Geographic, World Resource Institute (WRI) and New York Botanical Garden (NYBG)
✔ Developed all features for the mobile-first NYBG app such as filter, share, search, map layers, and more
✔ Re-architected the use of redux-toolkit to maintain separation of concerns for NYBG
✔ Built features for GFW MapBuilder including print, map coordinates, share, search and measure distance
✔ Developed features for the mobile-first, DCOZ app including the left panel and search bar
✔ Supported the 4.x ArcGIS JS API upgrade in the WRI GFW MapBuilder rewrite & DCOZ rewrite
✔ Presented on polyfill, test driven development, software development methodologies and TypeScript to the engineering team to disseminate knowledge on best practices
✔ Built interactive, geospatial apps with the ArcGIS JavaScript API which visualized client data to build user engagement and support the client’s mission
Workshop: AWS Networking Fundamentals, AWS Online Summit 2020
Udemy certification: The Software Development Process
Udemy certification: UML and Object-Oriented Design
Technical Skills: React, Redux, TypeScript, JavaScript, HTML, Cascading Style Sheets (CSS)
2018 — 2019
✔ Implemented content updates on Drupalv8.6.1
✔ Tested workflow and user permissions on Drupalv8.6.1
✔ Redesigned a blog for a client with PHP, HTML, and CSS to support rebranding project & marketing goals
✔ Implement TDD & BDD on an existing React/GraphQL app via Jest & Enzyme to enhance test coverage
Certification: Google Analytics Individual Qualification
Udemy Certification: React: Mastering Test Driven Development
Technical Skills: JavaScript, Jest, Enzyme, Drupal, HTML, Cascading Style Sheets (CSS)
Education
2014 — 2015
University of Kent
Master's Degree
2014 — 2015
2010 — 2014
Rutgers University
Undergraduate
2010 — 2014