• Led Activation strategy and foundational UX across onboarding, activation, and retention, reframing growth as an end-to-end Day 0–28 journey.

• Contributed to the Activation 2026 Design Vision, shaping how low-signal, new, and returning users experience Pinterest.

• Shipped high-impact Activation and NUX initiatives (onboarding notifications, first-save education, board creation guidance), contributing to ~1–1.5% WAU lift and improved early retention.

• Drove platform-level UX investments across Share Sheet, Notifications, and journey-aware systems used by multiple teams.

• Led design for social and collaboration experiences, improving how sharing and group behaviors drive engagement and retention.

• Shaped collaborative workflows that encouraged participation and repeat contribution across shared boards and social surfaces.

• Partnered cross-functionally to improve sharing entry points and social flows, balancing usability with user intent.

• Contributed foundational thinking that later informed Growth and Activation strategy.

Lead design for the Publishing Experience tool

• Owned expressive tooling for native content

• Owned format creation from end to end

• Owned finishing touches tool for distribution

Lead design for the Publishing Experience tool

• Owned expressive tooling for native content

• Owned format creation from end to end

• Owned finishing touches tool for distribution

• Lead design for Creator Platform Team

• Launched Pinterest Creator Hub

• Launched Creation Inspiration tool for creators

• Worked on Creator content planning and engagement tools

• Worked on trends and insights tools for creators

• Worked on Creator Rewards program GA