# Edgar Chaparro > Staff Product Design Lead at Pinterest Location: San Francisco, California, United States Profile: https://flows.cv/edgarchaparro Experienced Product Designer with a demonstrated history of working across multiple platforms. Skilled in product design, prototyping, and interaction design. ## Work Experience ### Staff Product Designer (Growth & Activation) @ Pinterest Jan 2025 – Present • Led Activation strategy and foundational UX across onboarding, activation, and retention, reframing growth as an end-to-end Day 0–28 journey. • Contributed to the Activation 2026 Design Vision, shaping how low-signal, new, and returning users experience Pinterest. • Shipped high-impact Activation and NUX initiatives (onboarding notifications, first-save education, board creation guidance), contributing to ~1–1.5% WAU lift and improved early retention. • Drove platform-level UX investments across Share Sheet, Notifications, and journey-aware systems used by multiple teams. ### Staff Product Designer (Social Growth - Collaboration Tools) @ Pinterest Jan 2024 – Jan 2025 | San Francisco Bay Area • Led design for social and collaboration experiences, improving how sharing and group behaviors drive engagement and retention. • Shaped collaborative workflows that encouraged participation and repeat contribution across shared boards and social surfaces. • Partnered cross-functionally to improve sharing entry points and social flows, balancing usability with user intent. • Contributed foundational thinking that later informed Growth and Activation strategy. ### Staff Product Designer (creation tools) @ Pinterest Jan 2023 – Jan 2024 | San Francisco Bay Area Lead design for the Publishing Experience tool • Owned expressive tooling for native content • Owned format creation from end to end • Owned finishing touches tool for distribution ### Lead Product Designer (Publishing Experience) @ Pinterest Jan 2022 – Jan 2023 | San Francisco Bay Area Lead design for the Publishing Experience tool • Owned expressive tooling for native content • Owned format creation from end to end • Owned finishing touches tool for distribution ### Lead Product Designer (Creator Platform) @ Pinterest Jan 2021 – Jan 2022 | San Francisco, California, United States • Lead design for Creator Platform Team • Launched Pinterest Creator Hub • Launched Creation Inspiration tool for creators • Worked on Creator content planning and engagement tools • Worked on trends and insights tools for creators • Worked on Creator Rewards program GA ### Senior Product Designer @ Blush Jan 2020 – Jan 2021 | United States • Worked on tools for illustrators and designers. • Worked on both web platform and Figma plugin • Worked on search and discovery features • Worked on creator tools to build design libraries which lead to sister company for NFT's • Worked on illustration customization tools for end-users ### Senior Product Designer @ Zenput Jan 2017 – Jan 2020 | San Francisco Bay Area • Lead Design for product within the company • Established a Design System for web and mobile platforms • Influenced product specifications and executed design work with a high level of detail. • Owned large design initiatives from beginning to end. • Partnered with product management and engineering leads to build the very best user experiences. • Ran usability testing across multiple platforms • Helped build a design culture within the company ### Product Designer @ Stayful Jan 2016 – Jan 2017 | San Francisco • Collaborated with founders, developers, sales and marketing to create first-class user interfaces and user experience designs  • Created assets for iOS app, from wireframes to pixel perfect designs  • Created design deliverables such as; specifications, process flows, wireframes, mockups, and prototypes   • Developed UX for internal portal • Conducted user research • Created landing pages and marketing emails ### Senior Designer @ The Waite Company Jan 2014 – Jan 2016 | albuquerque, new mexico • Lead and managed the creative department for client branding, web design, marketing and production of all projects  • Rebranded the organization to emphasize a contemporary agency • Designed assets to support engagement initiatives through: print communications, outdoor media, mobile and online media, print and digital advertising, print publications, and e-communications for cross-departmental design projects • Collaborated with web developers to produce UX/UI elements for web and mobile • Created wireframes and prototypes for web design projects • Developed graphic layouts, typography, color, packaging design, and logo/icon development • Consulted with clients on brand identity, digital marketing and the creative process for user-centered experience design • Executed PR initiatives editing press releases, Wordpress blog posts, grass root campaigns, media monitoring and analytics • Created social media assets to help promote programs • Created banner ads for web • Designed email templates and direct mail pieces for various campaigns • Shot photography for digital and print materials ### Freelance Visual Designer @ Freelance Visual Designer / Photographer Jan 2007 – Jan 2014 | Albuquerque, New Mexico As a freelance graphic designer, I produced design services from UX/UI work to Branding and traditinal print work depending on the needs of the client. ### Graphic Designer @ Safe Zone Outreach Ministries Jan 2007 – Jan 2010 | Albuquerque, New Mexico Area As the Graphic Designer for Safe Zone Outreach ministries it was my duty to create engaging material that targeted young adults from the ages of 15-25. This included a variety of deliverables such as digital media, print collateral, video editing, and more. ## Education ### Bachelor of Arts (B.A.) in JOURNALISM & MASS COMM w/emphasis in design The University of New Mexico Jan 2014 – Jan 2015 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/edgarchaparro - Website: http://www.echaparro.com --- Source: https://flows.cv/edgarchaparro JSON Resume: https://flows.cv/edgarchaparro/resume.json Last updated: 2026-04-07