• Collaborated with cross-functional teams to integrate session replay into Heap's data visualization and analysis areas, focusing on designs for session replay trial onboarding, settings experience, and session player. This contributed to a significant 10% increase in user engagement and helped close deals where Heap replaced other session replay tools.

• Led the end-to-end design of data visualization and analysis features for Auryc's analytics suite, delivering user-centered solutions used by thousands of customers globally.

• Design contributions increased ARR by 20% and expanded overall contract value by 15%, positioning the platform as a category leader in product analytics (G2 Crowd), which led to its acquisition by Heap in 2022.

• Conceptualized and redesigned Auryc's identity in collaboration with the leadership team and senior designer, effectively reflecting the company's mission and product capabilities through its marketing site and materials.

• Redesigned Auryc’s email alerts and platform notifications using HTML/CSS to improve readability and usability, resulting in a more consistent and user-friendly experience across all of Auryc’s digital presence.

• Managed marketing site and product documentation using WordPress.

• Developed and designed marketing materials including company one pager, white papers, case studies, sales decks for B2B/B2C customers and social media banners.