# Ed "Lalo" Maldonado 🏳️‍🌈

> B2B Partnerships | Deal Hunter & Closer

Location: San Francisco, California, United States
Profile: https://flows.cv/edlalomaldonado

I am currently an account executive with ModernLoop, a leading SaaS platform that automates and streamlines recruiting operations for talent teams. With over eight years of experience in SaaS sales and account management, I help my clients and partners achieve their hiring goals, deliver value, and drive growth.

My core competencies include building strong relationships, developing and executing effective B2B sales strategies, and leveraging my creative and visual skills to illustrate value. I have many passions across a wide range of sectors, including fintech, mortgage, HR tech, and the gig economy. I've gained valuable insights from my previous roles at Bristlecone Holdings, LendingHome, and Wonolo. At ModernLoop, I use my domain expertise and skills to create impactful solutions for the most archaic and manual aspects of recruiting.

## Work Experience
### Founding Mid-Market Account Executive @ ModernLoop
Jan 2024 – Present | San Francisco Bay Area

### Founding SMB Account Executive @ ModernLoop
Jan 2022 – Jan 2024 | San Francisco Bay Area

### Investor Onboarding Specialist @ Sundae
Jan 2021 – Jan 2022 | San Francisco Bay Area

### Key Account Manager - Growth & Resurrection @ Wonolo
Jan 2019 – Jan 2020 | San Francisco Bay Area

### Mid-Market Account Executive @ Wonolo
Jan 2019 – Jan 2019 | Southern California

### Account Executive @ LendingHome
Jan 2016 – Jan 2018 | San Francisco Bay Area
02/2016 – 09/2018
Effectively communicate LendingHome’s hard money loan product to prospective fix and flip investors and drive application submissions. Oversee the loan application process through entire workflow from application to closing, while keeping close communication with borrower to ensure an excellent mortgage experience. Maintain strong, internal, inter-departmental rapport to ensure quick, smooth loan processing and accountability. Maintain licensure to originate loans with the NMLS through on-going education. Originated roughly 20M in volume over 10 months.

### SMB Account Executive / PT Graphic Designer @ BoonFi Corporation
Jan 2013 – Jan 2017 | Reno, Nevada, United States
-Successfully wear multiple hats across departments
 from marketing and sales to concierge,
in a fast-paced, high-growth, financial technology 
company 
-Foster strong relationships in a highly competitive 
startup environment dependent upon strong 
B2B partnerships 
-Manage and nurture top 250 merchant accounts;
   ~$35 million in revenue across five verticals
-Support C-Suite in development of strategic
   partnerships and origination growth across verticals
-Educate merchants on product through live webinars, 
   LMS, and in-person appointments
-Supervise several collaborating departments 
   in the absence of management 
-Maintain a high call volume of inbound and outbound 
   nurturing efforts to foster merchant loyalty
-Assist marketing in creative development of print,
   web, social media, email campaigns, and 
  collateral to enhance brand visibility
-Design custom ads for select media partners, 
  including Vows Magazine, Cottman Transmitter, 
  The Knot, and others.

### Theater House Manager @ Syufy Enterprises LP
Jan 2007 – Jan 2013 | Sparks Nevada Area
-Succesfully managed day-to-day operations at a local
  drive-in movie theater with a strong community presence
-Provided customers unforgettable movie-watching 
  experiences by coordinating efforts in business 
  strategy, crowd management, property management, 
  vendor delivery, and staff protocols
-Managed community relations & fostered engagement
  through events and participation in local charities
-Supervised and lead a team of 40+
-Assumed HR duties such as recruiting, training, 
 scheduling, and staff development
-Maintained loyalty by mending customer grievances
   & general problem solving 
-Managed large-scale inventory


## Education
### Bachelor of Science - BS in Graphic Communications
University of Nevada, Reno

### Truckee Meadows Community College


## Contact & Social
- LinkedIn: https://linkedin.com/in/edlalomaldonado

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Source: https://flows.cv/edlalomaldonado
JSON Resume: https://flows.cv/edlalomaldonado/resume.json
Last updated: 2026-04-05