# Edouard Balcells > Lead Product Designer UX/UI | SILEX Location: Geneva Metropolitan Area, Switzerland Profile: https://flows.cv/edouardbalcells I'm the lead product designer at SILEX, designing a wealth management platform available as a mobile app on iOS and Android. I've been involved in this project from the beginning, focusing on user research, wireframing, the implementation of the design system, prototyping... Before joining SILEX, I worked as a product designer and front-end developer, designing SAAS platforms and mobile applications for various companies, including a web design agency, in different sectors (education, banking, autonomous transport, AI, healthcare, etc.). As a designer, I enjoy tackling complex problems by leveraging concept prototyping, UX research, and data-driven design. I have a master's degree in Information Systems Management, with additional courses in software development. ## Work Experience ### UX/UI Lead Designer @ SILEX Jan 2021 – Present | Genève, Suisse Support our clients in every step of the investment decision-making process by combining human know-how with advanced technology. • Design a Wealth Management Platform from scratch (structured products, AMCs, funds, SPVs, etc.) • Lead and manage the end-to-end design process in 2-week sprints: from user research to prototyping, validation, and overseeing the design team’s activities • Build and maintain a design system applied across all digital tools • Develop new platform features including an equity buy list, pricing tool, stock screener, portfolio builder feature • Create an iOS and Android App to highlight asset management expertise and provide real-time investment updates for clients • Collaborate with business, development, marketing, compliance teams, agencies, and clients • Deliver internal and external demos and presentations to stakeholders and prospects ### UX/UI Designer @ Teezily Jan 2021 – Jan 2021 Complete print on demand fulfillment service • Created a user flow, implemented the design system and redesigned the tool ### UX/UI Designer & Front-End Developer @ MobileThinking SARL Jan 2020 – Jan 2021 | Genève, Suisse IOS, Android and Web development | Design Sprint & Workshops | Product and service design • Handled the UX/UI (from wireframes to interactive prototypes) and the front-end development for SAAS, mobile & web apps in the industries of (education, health, banking, events, transport). • Designed and developed a MVP (SAAS) for a private bank and an HR company, to manage and visualize employee data (finance, investments, AVS insurance...). • Created the UX design, design system and developed main components of a web app for a United Nations-backed public health organisation. • Redesigned the UI of the mobile app for the European Commission allow you to request ride on autonomous shuttles in Copenhagen, Geneva, Lyon and Luxembourg. • Contributed to the UX design and development for a web app to manage absences, replacements and grades for a School. • Designed and developed mobile app for the Citizen Science Center in Zurich to allow users to submit photos to an AI to identify them. • Designed a Learning Management System for an e-commerce platform by using the client's design system. • Managed responsive, split responsibilities between components and code refactoring. Technologies: Adobe XD, Sketch, Photoshop, VueJs, VueX, Bootstrap, Bootstrap Builder, Angular 9, Angular Material, RxJS, Ionic 4, TypeScript, JavaScript, Chart Js, Moment Js, Gitlab ### UX/UI Designer & Front-End Developer @ Adloop, Media Optimization Platform Jan 2019 – Jan 2020 | Budapest Our behavioral algorithm scores your ads based on your consumer's journey. • Redesigned and developed by dramatically simplify an overly-complex user interfaces • Designed and developed an interactive analytics dashboard from scratch to visualize data (ROI, Revenue, Cost) • Improved and ensured the technical feasibility of UX/UI designs • Built reusable code for future use • Fetched data from REST APIs • Worked in collaboration with back-end developers Technologies: Angular 8, Angular Material, RxJS, Bootstrap, TypeScript, JavaScript, Chart Js, Moment Js, Sketch, Adobe Photoshop, Github ### Co Founder / UX Designer @ Abilitiz Jan 2017 – Jan 2018 | Région de Lille, France Abilitiz is an HR technology company that makes it faster and easier for employers to identify and evaluate candidates. • Designed a Minimum Viable Product (Wireframes and Mockups) • Organized and prioritized product backlog (SCRUM) • Built the early stage customers base Technologies: HTML, CSS, Trello, Sketch, Invision ### Digital Project Manager @ Dividom Jan 2015 – Jan 2017 | Région de Lille, France Dividom is a real estate investment startup. Earn income each month without the landlord headaches. • Improved UX & UI on Dividom website • Designed the wireframes of an investment management platform • Created blogs about financial and investment by using CMS • Worked on SEA campaigns (Adwords), SMO and SEO • Designed online ads presentations Technologies: Sketch, Adobe Photoshop, Wordpress ## Education ### Master of Information Systems Grenoble Ecole de Management ### Certificate in Web Development 3W Academy ### Certificate in Java EE full stack DTA ingenierie ### Bachelor Marketing Communication EFFICOM PARIS ## Contact & Social - LinkedIn: https://linkedin.com/in/edouard-balcells --- Source: https://flows.cv/edouardbalcells JSON Resume: https://flows.cv/edouardbalcells/resume.json Last updated: 2026-03-31